1997
DOI: 10.1177/002224299706100103
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The Effect of Output Controls, Process Controls, and Flexibility on Export Channel Performance

Abstract: The authors examine international distribution channels in terms of the coordination processes that govern the relationship between export manufacturers and their foreign-based distributors. Although this relationship is mediated by market prices, manufacturers can enhance performance by relying on certain nonmarket forms of governance—control and flexibility—to manage their overseas channel better. The authors develop a model that examines both the contextual antecedents and the performance consequences of th… Show more

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Cited by 344 publications
(344 citation statements)
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“…Table 4 illustrates the sources of power identified in the literature and summarises identified practices discovered as part of this research. Operational Efficiencies Achieved and Business Practices Discovered are as follows: Coercion-Punishment Hunt and Nevin (1974) Reduce order volumes Dahl (1957) Delay payment Bello and Gilliland (1997) Retrospective discount Simon (1953) Limit advice and/ or cooperation French and Raven (1959) Impose lower prices Tedeschi and Bonoma (1972) …”
Section: Discussion and Analysismentioning
confidence: 99%
“…Table 4 illustrates the sources of power identified in the literature and summarises identified practices discovered as part of this research. Operational Efficiencies Achieved and Business Practices Discovered are as follows: Coercion-Punishment Hunt and Nevin (1974) Reduce order volumes Dahl (1957) Delay payment Bello and Gilliland (1997) Retrospective discount Simon (1953) Limit advice and/ or cooperation French and Raven (1959) Impose lower prices Tedeschi and Bonoma (1972) …”
Section: Discussion and Analysismentioning
confidence: 99%
“…in contrast, the bilateral form of governance mechanism relies on relational norms which stimulate efforts for the mutual benefit of the manufacturer and the supplier (Lusch and Brown 1996;Weitz and Jap 1995). the literature shows that moderate unilateral governance combined with bilateral or relational based governance mechanisms are likely to govern exchange parties effectively as the organizations seek desired outcomes (aulakh et al 1996;Bello and Gilliland 1997;Ryu and eyuboglu 2007). this study focuses on cooperativeness as a bilateral form of governance and control as a unilateral form of governance mechanism.…”
Section: Governance Mechanismsmentioning
confidence: 99%
“…Much of the attention in international marketing literature has been on entry modes (Benito/ Welch 1994) and on governance modes of the foreign local representative (Bello/ Gilliland 1997, Zhang et al 2003, Bello et al 2003. Furthermore, research on strategy development has focused on factors such as international experience (Cavusgil/Zou 2002) or international capabilities of the firm (Solberg et al 2004).…”
Section: Introductionmentioning
confidence: 99%