The Effect of Orthopaedic Advertising and Self Promotion on a Naïve Population

Mohney, Stephen; Quartararo, P; Elfar, John C.

doi:10.1016/j.jamcollsurg.2014.07.162

Cited by 9 publications

(12 citation statements)

References 5 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Over the past 30 years, there was a trend toward fellowship being required as part of the advertised orthopaedic jobs available to graduates of orthopaedic training programs. 3 The reasons for increased orthopaedic training are likely multifactorial, including limited clinical duty hours during orthopaedic residency, 4,5 advertisement and marketing forces emphasizing super-sub-specialty care in multispecialty orthopaedic groups, 6 and the greater complexity of orthopaedic procedures being performed.…”

Section: Discussionmentioning

confidence: 99%

An Analysis of Orthopaedic Job Trends in the United States Over the Past 30 years

et al. 2018

View full text Add to dashboard Cite

Introduction:Orthopaedic surgery residency training requires 5 clinical years; fellowship subspecialty training requires an additional year. Orthopaedic surgery fellowship training has financial implications regarding potential career earnings and opportunity cost. To evaluate the effect of fellowship training on employment, 30 years of orthopaedic job advertisements were analyzed to determine fellowship requirements for academic centers, private practices, urban areas, and rural areas. It was hypothesized that subspecialty training is an important prerequisite for orthopaedic employment.Methods:Job advertisements in the Journal of Bone and Joint Surgery (JBJS Am) and Orthopedics were analyzed to determine whether fellowship training versus “generalist” (no subspecialty fellowship) positions were advertised for the years 1984, 1989, 1994, 1999, 2004, 2009, and 2014. Jobs were categorized as academic (defined by the requirement to teach medical students, residents, or fellows); private practice; rural (defined as population under 200,000); and urban. “General” orthopaedic surgery job postings were defined as job advertisements that did not require fellowship training.Results:A total of 4,720 job advertisements were analyzed. From 1984 to 2014, the percentage of advertised jobs requiring fellowship training increased from 5% to 68% (P < 0.05). Conversely, from 1984 to 2014, the percentage of advertised jobs targeting general orthopaedic surgeons decreased from 95% to 32% (P < 0.05). Between 2009 and 2014, advertised jobs requiring fellowship surpassed general orthopaedic surgery jobs.Conclusions:Over the past 30 years, there was a trend toward fellowship being required as part of the advertised orthopaedic jobs available to graduates of orthopaedic training programs. The reasons for increased orthopaedic training are likely multifactorial, including limited clinical duty hours during orthopaedic residency, advertisement and marketing forces emphasizing super-sub-specialty care in multispecialty orthopaedic groups, and the greater complexity of orthopaedic procedures being performed.

show abstract

Section: Discussionmentioning

confidence: 99%

An Analysis of Orthopaedic Job Trends in the United States Over the Past 30 years

et al. 2018

View full text Add to dashboard Cite

show abstract

“…Numerous authors have recently addressed advertising in orthopedic surgery, specifically direct-to-consumer marking, including the influence of physician self-promotion on patients. 25,26 Specifically,…”

Section: Discussionmentioning

confidence: 99%

“…However, many advertising agencies are moving toward internet-based advertising, especially through orthopedic group and individual surgeon websites for self-promoting advertisement, as approximately 75% of Americans use the internet for health-related information. 25,27 The fact that many patients in this study did not utilize IPRS reviews or advertising (much of which is electronic) may be a result of the older, less internet-centric demographic that is often seen in an adult reconstruction clinic. Future research is warranted to determine what demographic of patients value IPRS reviews and how those reviews influence physician selection and the patient experience.…”

Section: Discussionmentioning

confidence: 99%

Patient Preferences in Office-Based Orthopedic Care: A Prospective Evaluation

Cotter¹,

Hannon²,

Edmiston³

et al. 2018

Am J Orthop

View full text Add to dashboard Cite

The vast majority of patients desire only 10 to 20 minutes with their doctor and are highly satisfied with the amount of time their surgeon spends with them. Patients reported no significant gender-or ethnicity-based preferences for their doctor. The majority of patients believe that a wait time exceeding 30 minutes is too long. Nearly 42% of respondents felt they would be receiving below average medical care if seen only by a nurse practitioner or physician's assistant at a postoperative appointment. Recommendations from friends is the most common way patients find their physicians.

show abstract

“…Offensichtlich steht auch die Motivation im Vordergrund, sich und das eigene Behandlungsangebot möglichst günstig darzustellen. Obwohl Augenchirurgen hier keine Ausnahme sind [ 14 , 19 – 21 ], sind der Umfang und das Ausmaß an zumindest grenzwertigen Aussagen ernüchternd. Leider gab es in der untersuchten Stichprobe nur vereinzelte Ausnahmen, die Wissensvermittlung über Krankheiten, Beschwerden oder gesundes Verhalten im Interesse der Öffentlichkeit betrieben.…”

Section: Diskussionunclassified

Werbung oder Information in der Ophthalmologie?

et al. 2020

View full text Add to dashboard Cite

Zusammenfassung Hintergrund Trotz der Liberalisierung des Heilmittelwerbegesetzes ist anpreisende, irreführende oder vergleichende Werbung nach wie vor berufswidrig. Angesichts des zunehmenden Engagements von Finanzinvestoren und der Ökonomisierung in der Augenheilkunde sollte diese Arbeit prüfen, welche Aussagen in offen zugänglichen Videos der YouTube-Plattform getroffen werden. Methode Mit den Suchbegriffen „Augenarzt“, „Augenärztin“ und „Augenzentrum“ sowie vordefinierten Kriterien (deutsche Herkunft, Audiospur mit Text, Dauer >1 min) wurden Videos identifiziert und in eine anonymisierte Textform transkribiert. Mittels eines eigens entwickelten Fragebogens wurden die Einzelaussagen daraufhin einer kritischen Prüfung durch jeweils 3 Experten unterzogen sowie Klarheit, Relevanz und Vollständigkeit bewertet. Parallel wurden Laien abgefragt, wie überzeugend, verständlich und vollständig sie die Informationen bewerten und ob sie sich von den Ärzten behandeln lassen würden. Ergebnisse Von 68 Videos erfüllten 30 die definierten Einschlusskriterien; 46 % der Videos thematisierten Verfahren der refraktiven Chirurgie. Aus Sicht der Experten waren mindestens 11,8 % der Einzelaussagen vollständig falsch oder wenig korrekt. Über 80 % der Filme stellten Informationen unvollständig dar. So wurden z. B. peri- und postoperative Komplikationen nur von 3 Filmen angesprochen. Laien bewerteten die Texte recht uneinheitlich und konnten nicht die Videos identifizieren, die aus Sicht der ophthalmologischen Fachärzte problematische Aussagen enthielten. Es wurden Konflikte mit den rechtlichen Anforderungen an Werbung z. B. in der Verwendung entsprechender Superlative festgestellt. Eine ausgewogene Darstellung wie Alternativen zu den Behandlungsverfahren war kaum enthalten, die Verständlichkeit für Laien war verbesserungswürdig. Schlussfolgerungen Nur eine geringe Anzahl frei zugänglicher Videos bot aktuelle, wissenschaftlich fundierte und korrekte Informationen. Bisher berücksichtigen nur wenige Augenärzte die juristischen und moralischen Anforderungen an werbende Aussagen. Daher ergeben sich möglicherweise negative Auswirkungen auf das Berufsbild in der Öffentlichkeit, und Chancen zur Gesundheitsförderung bleiben ungenutzt.

show abstract

The Effect of Orthopaedic Advertising and Self Promotion on a Naïve Population

Cited by 9 publications

References 5 publications

An Analysis of Orthopaedic Job Trends in the United States Over the Past 30 years

An Analysis of Orthopaedic Job Trends in the United States Over the Past 30 years

Patient Preferences in Office-Based Orthopedic Care: A Prospective Evaluation

Werbung oder Information in der Ophthalmologie?

Contact Info

Product

Resources

About