The Effect of Online Social Network Characteristics on Consumer Purchasing Intention of Social Deals

Park, Min-Sook; Shin, Jong-Kuk; Ju, Yong

doi:10.1080/1226508x.2014.884047

Cited by 40 publications

(30 citation statements)

References 47 publications

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“…Perceived website usability positively affects repurchase intention of customers [76], and both the utilitarian value and hedonic value are positively correlated with the buyers' repurchase intention [77]. Research shows that the sense of autonomy has an impact on users' continued use of social virtual world [78], while user participation has a positive impact on their purchasing intentions [79]. With the development of mobile Internet, the perceived enjoyment of users' willingness to use smart phone shopping becomes particularly important [80].…”

Section: Online Continuous Purchasing Intentionmentioning

confidence: 99%

Does Identification Influence Continuous E-Commerce Consumption? The Mediating Role of Intrinsic Motivations

Chen

Fang

et al. 2019

Sustainability

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The motivation behind online consumption behavior is different from that of online social behavior, and research is lacking regarding the impact of identification on e-commerce consumption. The current research examines the influence of identification, which is perceived anonymity, and intrinsic motivation on the continuous purchasing behaviors on retailing e-commerce websites based on self-determination theory. The mediating role of intrinsic motivation was also empirically tested from a sample of 661 frequent consumers using the partial least squares approach. The findings were: (1) Identification negatively influences perceived anonymity, and its low, but significantly positive, influence on continuous e-commerce consumption were totally mediated by perceived competence, perceived autonomy, and perceived relatedness. (2) Perceived anonymity positively influences self-determination factors, which has partly mediating impact between perceived anonymity and continuous consumption. (3) The authenticity and concealment of identity are based on different mechanisms, but both of them are conducive to promoting continuous purchases. On retailing e-commerce websites, customers’ identity management should consider both identification in the background and anonymity perception in the service, and the contributions of the service to promote consumers’ perceived competence and perceived autonomy are important in continuous consumption.

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Section: Online Continuous Purchasing Intentionmentioning

confidence: 99%

Does Identification Influence Continuous E-Commerce Consumption? The Mediating Role of Intrinsic Motivations

Chen

Fang

et al. 2019

Sustainability

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“…First, many studies applied the SOR model to explore consumers' behavior in online environments. For example, using the SOR framework, Park et al [5] examined the effects of online social network structure characteristics on network involvement and purchase intention. Liu et al [6] adopted the SOR model to understand the impact of interpersonal interaction factors and flow experience on purchase intention.…”

Section: The Sor Modelmentioning

confidence: 99%

Investigating the influence of online interpersonal interaction on purchase intention based on stimulus-organism-reaction model

Yaqin

Xin-xing

Cao

2018

Hum. Cent. Comput. Inf. Sci.

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Background On January 31, 2018, the China Internet Network Information Center (CNNIC) released the 41st Statistical Report on China's Internet Development in Beijing. By December 2017, the number of Internet users in China reached 772 million, accounting for 55.8% of the total population, which exceeds the global average (51.7%) by 4.1% and the Asian average (46.7%) by 9.1%. The rapid development of digital technology and Internet has changed the traditional model of interpersonal interaction. The "Hyperpersonal Communication" model states that people who are engaged in computer-mediated communication may experience greater levels of intimacy, unity and liking than face-to-face interaction users [1]. Online interpersonal interaction demonstrates the relationships of social groups on Internet platforms. It is a practical activity that shares knowledge through digitized and symbolized information among the highly integrated societies and individuals online and in the real world. WeChat is the most popular and widely used social platform app in China. Based on an analysis of WeChat user data, the WeChat Users & Business Ecosystem Report 2017 showed that by December 2016, there were about 889 million active WeChat users every month, and those users spent 1967 min on average on WeChat each month. About 45%

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“…Social commerce that integrates traditional electronic commerce with SNS is another field on which researchers have recently shed light. Moreover, network structure characteristics of consumers can affect their purchase intention on social commerce Web sites (Park, Shin, & Ju, ). This study focuses on the following four factors that can serve as the measurements for SNS marketing performance: product/company‐related information sharing, social presence, emotional experience of social shopping, and purchase intention toward the offers on SNS.…”

Section: Literature Reviewmentioning

confidence: 99%

A Taxonomy of Social Networking Site Users: Social Surveillance and Self‐surveillance Perspective

Park

Shin

2015

Psychology and Marketing

Self Cite

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Since social networking sites (SNS) are widely used in modern society, users increasingly use SNS to manage or maintain their existing social relationships and form new ones. This research applies social surveillance and self‐surveillance to classify SNS user types and explores each type's effect on SNS’ marketing performances. Three hundred three online questionnaires are collected to test the research questions. The results of cluster analysis and multivariate analysis of variance (MANOVA) reveal the following four user types based on the different degrees of social surveillance and self‐surveillance: versatile users, self‐expression users, pass‐along users, and introvert users. Further, the introvert users have the least impact on product‐related information sharing, perception of social presence, purchase intention toward offers on SNS, and emotional experiences in social shopping among the four SNS user types.

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The Effect of Online Social Network Characteristics on Consumer Purchasing Intention of Social Deals

Cited by 40 publications

References 47 publications

Does Identification Influence Continuous E-Commerce Consumption? The Mediating Role of Intrinsic Motivations

Does Identification Influence Continuous E-Commerce Consumption? The Mediating Role of Intrinsic Motivations

Investigating the influence of online interpersonal interaction on purchase intention based on stimulus-organism-reaction model

A Taxonomy of Social Networking Site Users: Social Surveillance and Self‐surveillance Perspective

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