The effect of online search volume on financial performance: Marketing insight from Google trends data of the top five US technology firms

Liu, Ran; An, Enxi; Zhou, Wenkai

doi:10.1080/10696679.2020.1867478

Cited by 11 publications

(12 citation statements)

References 50 publications

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“…direct references or external links to a website that reveal it to potential visitors (Wang and Xu, 2017). Inlinks are extremely valuable for companies' online visibility and are considered equivalent to online word-of-mouth (WOM) referrals (Liu et al, 2021). On the other hand, web traffic measures FinTechs' ability in attracting visitors (i.e.…”

Section: Enhancing Online Visibilitymentioning

confidence: 99%

“…pay to FinTechs' business and activities. As a measure of website traffic, we employed Google Trends data, that measures how many searches have been made for a specific keyword (FinTechs' name) relative to the total number of searches over time IJBM 42,5 (Ding and Hou, 2015) and that have the potential to reveal Internet users' interest (Sulong et al, 2022;Liu et al, 2021;Vosen and Schmidt, 2011).…”

Section: Introductionmentioning

confidence: 99%

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Enhancing online visibility through strategic alliances: the case of bank-FinTech relationships

Cosma,

Pennetta

2024

IJBM

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PurposeThis work aims to explore the effects of (equity and non-equity) strategic alliances between banks and FinTechs on FinTechs' online visibility.Design/methodology/approachFor a sample of 124 Italian FinTechs, the authors measured online visibility through their website ranking (Google PageRank) and website traffic (Google Trends). Consistent to the historical depth of these measures, the authors separately investigated the effect of equity and non-equity (contractual) agreements on online visibility by means of ordinal logistic regressions and diff-in-diff analysis.FindingsStrategic alliances with banks enhance FinTechs' online visibility. Although both equity and contractual agreements positively influence the popularity of FinTechs' website achieved through the activity of internal and external online content creators (websites ranking), only equity agreements are effective in attracting Internet users (website traffic).Practical implicationsWhen deciding to interact with banks, FinTechs' managers should consider that equity agreements may be a powerful strategic choice for enlarging the customer base and boosting visibility of FinTechs.Social implicationsFostering strategic alliances between banks and FinTechs contributes to FinTechs' growth, generating virtuous mechanisms of innovation, financial inclusion and better allocative efficiency of the financial system.Originality/valueThis work expands marketing knowledge and literature regarding online visibility determinants, by investigating the benefits of strategic alliances and cooperation in the market, while providing an empirical strategy replicable by future marketing studies.

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Section: Enhancing Online Visibilitymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Enhancing online visibility through strategic alliances: the case of bank-FinTech relationships

Cosma,

Pennetta

2024

IJBM

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“…Популярность в сети Интернет может быть оценена с помощью данных поисковых систем, например Google Trends [Liu, An, Zhou, 2021]. Система представляет аналитику по поисковым запросам и дает возможность использовать нормированный показатель, обозначающий уровень интереса к поисковому запросу по отношению к наиболее высокому показателю в общей выборке запросов в поисковой системе Google.…”

Section: эконометрические методы и метрики цифрового образа компанииunclassified

The digital image and company’s value

Molodchik,

Gagarin,

Eltyshev

2023

RMJ

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Goal: the paper evaluates the impact of a company’s digital image on its value. Methodology: the authors use panel data analysis applied to a large array of information on the news of the 25 largest US medias, the Google Trends web application and the Twitter social network for the period from 2017 to 2022 for companies from the NASDAQ-100 index. Findings: the findings revealed that the popularity of the company on the Internet, the number of tweets, the information polarity in digital channels and the frequency of mentioning Robotics and CRM technologies signifi cantly positively affect company’s value. At the same time, the amount of news and information about Big Data technology has a negative impact on investor expectations. Originality and contribution of the authors: to the best of our knowledge this study is the first one introducing a definition of the company’s digital image and indicators for its measurement. The authors emphasis the specific characteristics of digital channels, such as visibility, information content, involvement, reliability and the sentiment analysis of company’s information in the digital space.

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“…Kini, penelitian terhadap kecenderungan carian maklumat tersebut merupakan disiplin penyelidikan baru yang disebut infodemiologi. Kaedah penyelidikan ini digunakan secara meluas di seluruh dunia terutamanya dalam bidang kesihatan (antaranya Tijerina et al, 2019;Sharma, & Sharma, 2020;Mayo-Yáñez et al, 2021) dan pemasaran (antaranya Liu, An, & Zhou, 2021;Silva et al, 2019;Demirel, 2020). Walau bagaimanapun, aplikasi kaedah penyelidikan ini dalam bidang yang lain masih kurang diteroka.…”

Section: Trend Carian Maklumat DI Internetunclassified

Kesedaran Rakyat Malaysia Mengenai Rukun Negara Hanya Bermusim?: Kajian Infodemiologi Berasaskan Google Trends

Ishak

Sarkowi

2021

MJSSH

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Rukun Negara yang diisytiharkan pada tahun 1970 merupakan asas pembentukan negara bangsa Malaysia. Sepanjang setengah abad ini, pelbagai inisiatif telah dilaksanakan bagi memastikan masyarakat memahami, menghayati dan mengamalkan Rukun Negara. Selari dengan perkembangan dunia digital pada hari ini, kajian ini bertujuan untuk mengenal pasti kesedaran rakyat Malaysia berkaitan Rukun Negara dalam tempoh 5 tahun (2016-2020) yang diukur berdasarkan trend carian maklumat di aplikasi Google. Kajian ini juga bertujuan untuk mengenal pasti topik-topik berkaitan Rukun Negara yang menjadi fokus carian maklumat di Malaysia. Data kajian ini diperolehi daripada Google Trends, iaitu satu aplikasi yang menyediakan data raya tentang carian maklumat di Google. Graf trend kajian dan Jumlah Carian Relatif (JCR) dalam tempoh kajian dianalisis dengan menggunakan SPSS 22.0 secara deskriptif dan inferensi ANOVA dua-hala. Dapatan menunjukkan terdapat trend peningkatan carian maklumat Rukun Negara dalam tempoh kajian. Carian ini adalah berlaku sepanjang tahun namun meningkat ketara sepanjang tempoh bulan kemerdekaan dan senario yang berlaku dalam tahun-tahun tertentu. Carian tertinggi adalah pada bulan November 2020 yang selari dengan pemakluman Pelan Tindakan Perpaduan Negara 2021-2025 di media massa dan pelaksanaan sesi maklum balas rakyat.. Kajian ini juga mengenal pasti topik yang menunjukkan keprihatinan masyarakat terhadap Rukun Negara, yang berkaitan dengan kesan, matlamat, kepentingan dan kaedah penghayatan. Dapatan kajian ini diharap mampu memberi input kepada pihak berkepentingan untuk merangka pelbagai inisiatif bagi menyuburkan perpaduan di Malaysia.

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The effect of online search volume on financial performance: Marketing insight from Google trends data of the top five US technology firms

Cited by 11 publications

References 50 publications

Enhancing online visibility through strategic alliances: the case of bank-FinTech relationships

Enhancing online visibility through strategic alliances: the case of bank-FinTech relationships

The digital image and company’s value

Kesedaran Rakyat Malaysia Mengenai Rukun Negara Hanya Bermusim?: Kajian Infodemiologi Berasaskan Google Trends

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