The effect of online privacy policy on consumer privacy concern and trust

Wu, Kuang-Wen; Huang, Shaio Yan; Yen, David C.; Попова, Ирина Алексеевна

doi:10.1016/j.chb.2011.12.008

Cited by 316 publications

(240 citation statements)

References 31 publications

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“…A direct positive relationship between privacy and relationship quality dimensions (trust and satisfaction) is supported by a wide variety of studies, e.g. (Mukherjee and Nath 2007;Pavlou and Chellappa 2001;Wu et al 2012;Chang et al 2013;Eastlick et al 2006;Agag and Elbeltagi 2013;Agag and El-Masry 2016b). In the context of SMEs B2B e-commerce, Soledad Janita and Javier Miranda, (2013) empirically find that privacy has a significant influence on buyer satisfaction.…”

Section: Perceived Privacy and Relationship Qualitymentioning

confidence: 89%

E-commerce Ethics and Its Impact on Buyer Repurchase Intentions and Loyalty: An Empirical Study of Small and Medium Egyptian Businesses

Agag

2017

J Bus Ethics

104

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The theoretical understanding of e-commerce has received much attention over the years; however, relatively little focus has been directed towards e-commerce ethics, especially the SMEs B2B e-ecommerce aspect. Therefore, the purpose of this paper is to develop and empirically test a framework that explains the impact of SMEs B2B e-commerce ethics on buyer repurchase intentions and loyalty. Using SEM to analyse the data collected from a sample of SME e-commerce firms in Egypt, the results indicate that buyers' perceptions of supplier ethics construct is composed of six dimensions (security, non-deception, fulfilment/reliability, service recovery, shared value, and communication) and strongly predictive of online buyer repurchase intentions and loyalty. Furthermore, our results also show that reliability/fulfilment and non-deception are the most effective relationship-building dimensions. In addition, relationship quality has a positive effect on buyer repurchase intentions and loyalty. The results offer important implications for B2B e-commerce and are likely to stimulate further research in the area of relationship marketing.

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Section: Perceived Privacy and Relationship Qualitymentioning

confidence: 89%

E-commerce Ethics and Its Impact on Buyer Repurchase Intentions and Loyalty: An Empirical Study of Small and Medium Egyptian Businesses

Agag

2017

J Bus Ethics

104

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“…In fact, consumers' privacy concerns moderate the effect between these privacy assurance mechanisms and trust. Consequently, despite the fact that individuals vary in their perceptions of privacy concerns (Bansal, Zahedi, and Gefen 2015), the way companies succeed in privacy assurance largely determines how they are able to reduce privacy concerns and build trust (Wu, Huang, Yen, and Popova 2012). The topic of privacy concerns has been studied extensively, and it has been identified as a focal construct within the contemporary business landscape, and as Greenaway, Chan, and Crossler (2015) discuss, it contains various ethical, legal, and information management issues.…”

Section: Introductionmentioning

confidence: 99%

Customer perceived value, satisfaction, and loyalty: the role of willingness to share information

Leppäniemi

Karjaluoto

Saarijärvi

2016

The International Review of Retail, Distribution and Consumer R

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“…For instance, they could create a specific privacy policy (Wu, Huang, Yen & Popova, 2012). This policy should allow to the consumer to control his/her personal information all the time (Mukherjee & Nath, 2003), and, this results in the recognition that he/she has the property of the data that are in the Internet (Yousafzai, Pallister, Foxall & Gordon, 2003).…”

Section: Conclusion and Managerial Implicationsmentioning

confidence: 99%

Multilevel and multidimensional scale for online trust

2014

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This paper examines the nature of the construct of consumers' trust toward the electronic channel of their financial institution. Through a study of a total of 372 individual users of Internet banking in Spain, we have managed to develop a third-order measuring instrument that integrates a total of seven dimensions. The exploratory and confirmatory factor analyses were used to test the validation and reliability of the proposed scale. Findings provide useful information to professionals who seek to identify how customer's trust is formed in the online channel and in the financial sector.KEYWORDS | Scale, trust, online banking, users, validation. RESUMOEste artigo analisa a natureza do construto-confiança dos consumidores em relação ao canal eletrônico de sua instituição financeira. Por meio de um estudo com 372 usuários individuais de operações bancárias via internet na Espanha, conseguimos desenvolver um instrumento de medida de terceira ordem que integra sete dimensões. Foram utilizadas análises fatoriais exploratórias e confirmatórias a fim de testar a validade e a confiabilidade da escala proposta. Os resultados fornecem informações úteis aos profissionais que procuram identificar como se constitui a confiança do cliente no canal online e no setor financeiro.PALAVRAS-CHAVE | Escala, confiança, operações bancárias online, usuários, validação. RESUMEN RAE-Revista de Administração de Empresas | FGV-EAESP

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The effect of online privacy policy on consumer privacy concern and trust

Cited by 316 publications

References 31 publications

E-commerce Ethics and Its Impact on Buyer Repurchase Intentions and Loyalty: An Empirical Study of Small and Medium Egyptian Businesses

E-commerce Ethics and Its Impact on Buyer Repurchase Intentions and Loyalty: An Empirical Study of Small and Medium Egyptian Businesses

Customer perceived value, satisfaction, and loyalty: the role of willingness to share information

Multilevel and multidimensional scale for online trust

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