THE EFFECT OF ONLINE PRESENCE AND SERVICE QUALITY ON BUSINESS PERFORMANCE OF TOURISM MSMEs
Suhartono Chandra,
Haris Maupa,
Sarwo Eddy Handoyo
Abstract:Usaha mikro, kecil, dan menengah (UMKM) memainkan peran penting dan substansial dalam lanskap perekonomian suatu negara. Dalam konteks Indonesia, UMKM menyumbang 60,5 persen terhadap produk domestik bruto (PDB) nasional. Para peneliti telah melakukan banyak sekali kajian terhadap UMKM, khususnya dengan fokus pada kinerja bisnis UMKM. Namun demikian, masih sedikit penelitian mengenai kinerja bisnis UMKM yang berada di kawasan pariwisata yang memiliki posisi unik di sektor pariwisata. Daya tarik suatu destinasi … Show more
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