The Effect of Multicultural Marketing on International Product Placement
WU MENG -,
GAN YUNJING -,
WEI ZIXIANG -
et al.
Abstract:The efficiency of foreign product placement is investigated, along with the role that multicultural marketing methods play. As globalization continues to influence purchasing habits, businesses are looking for new methods to reach a multicultural customer base. Advertising and promotions in multicultural marketing are catered to different ethnic groups so that they are more likely to connect with and purchase from the brand. This study digs into the increasing value of product placement as a central advertisin… Show more
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