The effect of modern claim related to packaging sustainability on the sensory perception of traditional Greek rusks (paximathi)

Giannoutsos, Konstantinos; Koukoumaki, Danai Ioanna; Panagiotou, Malamatenia; Gkatzionis, Konstantinos

doi:10.1016/j.foodqual.2023.104817

Cited by 4 publications

(5 citation statements)

References 43 publications

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“…This consumer segment has not only consumed Erzurum Stuffed-kadayif as a traditional dessert together with meals on daily at the local restaurants, indeed, but has also purchased it from the local retailers which satisfy on their consumption hedonism by triggering their emotional perception. It was informed in prior researches that the sensory and hedonic quality attributes were the most important motivation drivers on consumers' food purchase decision and consumption satisfaction (Giannoutsos et al, 2023;Topcu, 2022). It was also reported that both food intrinsic emotional attributes and food-extrinsic hedonic attributes played a crucial role on consumers' purchase intentions, and thus these factors were also the main determinates of the other factors, and then were of a strong interaction with the others on their consumption attitudes (Fakreddine and Sanckez, 2023;Magalhaes et al, 2023;Mesías et al, 2023;Topcu, 2022a).…”

Section: Results Of the Camentioning

confidence: 99%

“…Consumers trying to meet their food needs under the effects of climate change have rationally tried to shape their food choices and purchase decisions at retail levels by taking into account not only the extrinsic and intrinsic food attributes but also the negative progressions in Turkish economy in the last years. It was reported in the previous researches that it was firstly attempted to determine consumers' purchase patterns by having been taken into account the extrinsic food attributes, a part of the marketing mix focused on consumers' visual sense (price, brand, labelling, package weight and size, geographical indications, purchase convenience, reaching to retailers, conformity and comfort at retail stores, health claims) (Carvalho and Spence, 2023;Edenbrandt and Nordström, 2023;Fakhreddine and Sanchez, 2023;Petrontino et al, 2023;Yeh and Hirsch, 2023;Zanchini et al, 2023;Zeng et al, 2023), and then the intrinsic food attributes based on a variation of the nutritional composition at farming and manufacturing process (taste, aroma, flavor, color, texture, appearance, sound, content or ingredient, juiciness, sweetness) (Bejaei and Xu, 2023;Fakreddine and Sanchez, 2023;Giannoutsos et al, 2023;Kleih et al 2023;Lavui et al, 2023) impacting on their purchase models at retail levels.…”

Section: Introductionmentioning

confidence: 99%

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Turkish Consumers’ Purchase Decisions towards Erzurum Stuffed-kadayif with Protected Geographical Indication at Dessert Retailers

Topcu

2023

ÇOMÜ Ziraat Fakültesi Dergisi

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Global climate change has rapidly changed consumers’ attitude and behavior toward food products by affecting significantly their supply and demand. In this context, the study was planned to determine the main factors affecting Erzurum Stuffed-kadayif purchasing decisions of Turkish consumers. The maim material of the research was obtained from 385 households residing in Erzurum, Turkey in 2021. Exploratory Factor Analysis and Two-step Cluster Analysis were used to explore Turkish consumers’ Erzurum Stuffed-kadayif purchase decisions at its retailers. The results of the research highlighted that while consumers consuming this product at the local restaurants or buying from the retailers satisfied fairly high from hedonic quality attributes under the sensory perception, those consuming the product at the local patisseries also provided a higher hedonism satisfaction by focusing on their willingness to consume healthy food. Similarly, consumers purchasing Erzurum Stuffed-kadayif from the local manufacturer stores tried to contribute considerably to sustainable food supply and consumption with entrocentrism approach by considering emotional food perception under food safety and security making possible to consume healthy food. Consequently, it should be improved appropriate positioning and segmentation strategies according to the purchase decisions of each consumer segment, and then they should be also able to implement.

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Section: Results Of the Camentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Turkish Consumers’ Purchase Decisions towards Erzurum Stuffed-kadayif with Protected Geographical Indication at Dessert Retailers

Topcu

2023

ÇOMÜ Ziraat Fakültesi Dergisi

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show abstract

“…Especially, the local food image and cultural values impacting the consumers' purchase decisions are shaped by appealing motives of the product, price, and communication mixes under cultural integration. Previous researches also informed that the food image and value under culinary culture linked firstly with the various combinations of the major extrinsic product motivation drivers on consumers' local food purchase decisions (Chong et al, 2022;Khan and Pandey, 2022;Liu et al, 2022;Topcu, 2022;Giannoutsos et al, 2023;Kaçmaz et al, 2023;Kumar et al, 2023).…”

Section: Discussionmentioning

confidence: 99%

“…It was reported in the prior researches that it was firstly attempted to determine consumers' purchase motivations by taking into account the hedonic food attributes, a part of the marketing mix focused on consumers' visual sense (price, brand, labeling, package weight, and size, geographical indications, purchase convenience, reaching to retailers, conformity and comfort at retail stores, health claims) (Edenbrandt and Nordström, 2023;Fakhreddine and Sanchez, 2023;Petrontino et al, 2023;Yeh and Hirsch, 2023;Zanchini et al, 2023;Zeng et al, 2023), and then the sensorial food attributes based on a variation of the nutritional composition at farming and manufacturing process (taste, aroma, flavor, colour, texture, appearance, sound, content or ingredient, juiciness, sweetness) (Bejaei and Xu, 2023;Fakreddine and Sanchez, 2023;Giannoutsos et al, 2023;Kleih et al 2023;Lavui et al, 2023) impacting on their purchase models at retail levels.…”

Section: Introductionmentioning

confidence: 99%

Turkish Consumers’ Purchase Motivation towards Erzurum Stuffed-Kadayif with Protected Geographical Indication (PGI) at the Dessert Retailers

TOPCU

2023

Yüzüncü Yıl Üniversitesi Tarım Bilimleri Dergisi

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Global climate change has rapidly changed consumers’attitude and behavior toward food products by affecting significantly their supply and demand. In this context, this study was planned to determine the main factors affecting Erzurum Stuffed-kadayif purchase motivation of Turkish consumers. The maim material of the research was obtained from 385 households residing in Erzurum, Turkey. Exploratory Factor Analysis and Two-step Cluster Analysis were used to explore Turkish consumers’ Erzurum Stuffed-kadayif purchase motivation at the dessert retailers. The results of the research highlighted that while consumers consuming this product at the local resteaurants satisfied fairly high from the food images under cultural integration, those consuming this dessert at the local patisseries also attituded a big importance to entrocentrism approach based on cultural integration. Similarly, consumers purchasing Erzurum Stuffed-kadayif as a ready-made local dessert from tle local manufacturer vendors tried to contribute considerably to sustainable food supply and consumption with entrocentrism approach under cultural integration. It should be improved appropriate positioning and segmentation strategies according to the purchase motivation of each consumer segment, and then they sould be implemented by policy makers.

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“…Several authors (Findrik and Meixner 2023;Norton et al 2022;Nguyen et al 2020) have identified barriers and drivers for purchasing bioplastic packaging, encompassing product characteristics and consumers' psychological factors. Notably, emotional responses of consumers hold promise as crucial elements in bridging knowledge gaps and facilitating sustainable behavioral change (Giannoutsos et al 2023).…”

Section: Introductionmentioning

confidence: 99%

Eco-packaging in organic foods: rational decisions or emotional influences?

Lombardi,

Califano,

Caracciolo

et al. 2023

Org. Agr.

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The introduction of biodegradable and compostable packaging has been a significant milestone in reducing conventional plastic use, particularly in sectors that prioritize sustainability like the organic food industry. This study explores the factors influencing the selection of such packaging, with a specific focus on the role of emotions in a representative sample of Italian consumers. Two models, the Theory of Planned Behavior (TPB) and the Rational-Emotional Model (REM), were evaluated and compared. The TPB model confirms that positive attitudes, subjective norms, and perceived behavioral control influence the intention to choose biodegradable and compostable packaging. The REM reveals that environmental concern, cognitive benefits, and emotions significantly impact purchase intentions. The REM explains a greater variance in intention compared to the TPB model, highlighting the importance of combining rational and emotional components. Biodegradable and compostable packaging aligns well with the target consumers of organic food, making it an excellent solution for organic produce. Emotions play a crucial role in shaping consumer intentions and behaviors. Marketing strategies should appeal to consumers’ emotional responses, address cognitive concerns, and highlight the specific benefits of sustainable packaging. This research emphasizes the relevance of bioplastic packaging for organic products and underscores the significance of emotions in influencing consumer behavior.

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The effect of modern claim related to packaging sustainability on the sensory perception of traditional Greek rusks (paximathi)

Cited by 4 publications

References 43 publications

Turkish Consumers’ Purchase Decisions towards Erzurum Stuffed-kadayif with Protected Geographical Indication at Dessert Retailers

Turkish Consumers’ Purchase Decisions towards Erzurum Stuffed-kadayif with Protected Geographical Indication at Dessert Retailers

Turkish Consumers’ Purchase Motivation towards Erzurum Stuffed-Kadayif with Protected Geographical Indication (PGI) at the Dessert Retailers

Eco-packaging in organic foods: rational decisions or emotional influences?

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