The effect of mobile retailing on consumers' purchasing experiences: A dynamic perspective

A new approach to retailing for successful competition in the new smart scenario

“…Summarizing, these tools allow consumers to easily and directly search and compare products, (virtually) taste items, access customised information, receive shopping assistance, and pay with benefits (Demirkan and Spohrer, 2014;Hagberg et al, 2016;Korouthanassis et al, 2007;Pantano and Priporas 2016;Pantano and Viassone, 2015;Papagiannidis et al, 2014). In fact, the introduction of these new technologies at physical points of sale may solve several emerging problems in traditional retailing such as a crowded retail environment, limited opening hours, temporary non-availability of a sales assistant, and the slow speed of reply and monetary transactions (payments).…”

The effects of online social networking on retail consumer dynamics in the attractions industry: The case of ‘E-da’ theme park, Taiwan

“…As many researchers have noted, theme parks' digital marketing orientation fosters active participation of visitors' in online communities enhancing their overall leisure experience (Brown, Kappes, & Marks, 2013;Weber, 2009) and developing trust and commitment with the associated retail brands (Flavian & Guinaliu, 2006;O'Cass & Carlson, 2012;Pantano & Priporas, 2016). This ultimately leads to increased park revisits, and greater merchandise and souvenir sales (Kabani, 2013;Stylos, Vassiliadis, Bellou, & Andronikidis, 2016).…”

Understanding the effect of smart retail brand – Consumer communications via mobile instant messaging (MIM) – An empirical study in the Chinese context

“…Mobile Fashion consumers are innovative users and analysis of their lifestyle consumption activities will provide valuable insights into future Chinese mobile consumer behaviors (Goldsmith et al, 2012, Kim et al, 2015. Research into mobile channels has hitherto focused on technology adoption motivations, experiences, uses and gratification, as consumers began the process of moving towards mobile channels (Pantano and Priporas, 2016). Researchers have identified a need to examine emotional and social influence aspects in the MIM setting (Gan, 2017).…”

“…Smart retailing is facilitating consumer access to products, services and crucially, information (Pantano and Priporas, 2016;Pantano and Timmermans, 2014), particularly in fashion clothing retailing (Blázquez, 2014). As the capabilities of smartphones develop to approach those of computers (Calvo-Porral and Levy-Mangin, 2015) so the experiential benefits of shopping by mobile phone are being enhanced (Pantano and Priporas, 2016).…”

“…Emotional response and experiential research has been increasingly associated with mobile platforms in recent years; for instance, the experiential view of emotional responses to the mobile consumption experience (Li et al, 2012, Pantano andPriporas, 2016), and emotions towards mobile phone usage (Fortunati and Taipale, 2012). Pleasure and arousal are two dimensions acting as vital stimulations for experience-oriented consumers, which leads to outcomes associated with positive mobile shopping responses (Li et al, 2012, Gao, 2015, Gan, 2017.…”