The Effect of Marketing Mood Management in Enhancing Sustainability: Evidence from Virtual Marketing Platforms

Al-Taie, Mortada Mohsen Taher; Abdel-Hadi, Ilham Nazem; Shiaa, Hossam Hussein

doi:10.1007/978-3-031-51300-8_14

Lecture Notes in Networks and Systems

2023

DOI: 10.1007/978-3-031-51300-8_14

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The Effect of Marketing Mood Management in Enhancing Sustainability: Evidence from Virtual Marketing Platforms

Mortada Mohsen Taher Al-Taie,

Ilham Nazem Abdel-Hadi,

Hossam Hussein Shiaa

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The Effect of Marketing Mood Management in Enhancing Sustainability: Evidence from Virtual Marketing Platforms

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References 43 publications

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