The effect of Malaysian teenagers' ethnicities, influence strategies and family purchase decisions of mobile phones

Fikry, Amily; Jamil, Norina Ahmad

doi:10.1108/17473611011093952

Cited by 10 publications

(8 citation statements)

References 17 publications

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“…Meanwhile, the infl uence of adolescents on parental purchase decisions regarding these products varied from low to average. These fi ndings contradict the general perception of adolescents' knowledge and experience in the fi eld of new technologies (Liang, 2013;Fikry & Jamil, 2010). Moreover, the infl uence of adolescents on parental purchase decisions was lower regarding electric toothbrushes and thermal clothes compared to their more traditional counterparts.…”

Section: Resultsmentioning

confidence: 81%

“…Moreover, the infl uence of adolescents on parental purchase decisions was lower regarding electric toothbrushes and thermal clothes compared to their more traditional counterparts. Therefore, we can conclude that the general perception of adolescents' advanced knowledge of new technologies is not correct since it was based on an analysis of IT-related products, such as mobile phones, computers, or TV sets (Fikry & Jamil, 2010;Sharma & Sonwaney, 2015).…”

Section: Resultsmentioning

confidence: 96%

“…These products had to cover a wide range of product types; also, they were supposed to have their "traditional" versions. Previous studies concentrated only on innovation in the fi eld of IT products and home elec-tronics (Fikry & Jamil, 2010;Sharma & Sonwaney, 2015). However, since innovation is observed in a variety of industrial fi elds, products from diff erent categories were chosen: food, other fast-moving consumer goods (FMCG), apparel, home equipment, furniture, means of transport, and services.…”

Section: Methodsmentioning

confidence: 99%

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Adolescent Influence on Parental Purchase Decisions: Typology of Innovative Products

Dikčius

Pikturnienė

Pakalniškienė

et al. 2018

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Purpose -There is common agreement that children's infl uence on parents to purchase products depends on the product category (products for a child vs. products for the family; minor everyday purchases vs. shopping goods). However, purchasing an innovative product in the presence of an adolescent, compared to the purchase of traditional products, creates a special context in which an adolescent might be considered a substantial source of expertise with diverse levels of impact on parents. The current research aims to demonstrate the magnitude of adolescents' impact on parents when purchasing innovative products, and to cluster the products based on the size of the impact and the level of the perceived innovativeness. Specifi c characteristics of clusters and the implications for marketers are discussed.Design/Methodology/Approach -An Internet panel was used to survey parents and adolescents from Lithuania on their assessment of the level of innovativeness and the level of children's infl uence on the purchasing 14 product groups. Within each group, an innovative product preselected on the basis of qualitative interviews was paired with the usual product in the category. SažetakSvrha -Uobičajeno je mišljenje da utjecaj djece na roditelje u kupovini proizvoda ovisi o kategoriji proizvoda (proizvod za dijete u odnosu na proizvod za obitelj; manje svakodnevne u odnosu na kupovinu trajnih proizvoda). No kupovina inovativnog proizvoda u prisutnosti adolescenta, u usporedbi s kupovinom tradicionalnog proizvoda, stvara poseban kontekst gdje adolescent može biti smatran značajnim izvorom stručnosti s različitim razinama utjecaja na roditelje. Cilj istraživanja jest pokazati intenzitet adolescentskog utjecaja na roditelje pri kupovini inovativnih proizvoda i grupirati proizvode na temelju veličine utjecaja i razine percipirane inovativnosti. Razmatraju se specifi čne značajke grupa proizvoda i implikacije za marketinške stručnjake.Metodološki pristup -Primjenom internetskog panela, ispitivani su roditelji i adolescenti iz Litve u vezi s vlastitom procjenom razine inovativnosti i utjecaja djece na kupovinu 14 grupa proizvoda. Unutar svake grupe, inovativni je proizvod prethodno odabran na temelju kvalitativnih intervjua, uparen s uobičajenim proizvodom iz iste kategorije. Potom su proizvodi grupirani prema razini inovativnosti i adolescentskog utjecaja na roditelje. 24Vol. 30, No. 1, 2018, pp. 23-39 Later, the products were clustered by the level of innovativeness and the adolescents' impact on parents.Findings and implications -The products were clustered to demonstrate important implications for marketers, namely, where the infl uence of adolescents on parental purchase decisions is stronger and where it is weaker.Limitations -An examination of selected products shows the interrelationships between their perceived innovativeness and the impact of adolescents on their parents' purchase; however, the fi ndings could be tested on a larger range of products. The innovativeness of the particular product is time an...

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Section: Resultsmentioning

confidence: 81%

Section: Resultsmentioning

confidence: 96%

Section: Methodsmentioning

confidence: 99%

See 1 more Smart Citation

Adolescent Influence on Parental Purchase Decisions: Typology of Innovative Products

Dikčius

Pikturnienė

Pakalniškienė

et al. 2018

View full text Add to dashboard Cite

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“…The response formats of this scale ask to indicate who contributed to the particular function or role in a given stage, where 0 means “I did not contribute at all” and 6 “the entire contribution was mine.” The scale has been used or adapted in numerous studies (M. A. Belch et al, 2005; El Aoud & Neeley, 2008; Fikry & Jamil, 2010; Flurry, 2007; Liang, 2013).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Children’s influence on parental purchase decisions: Scale development and validation

Dikčius¹,

Urbonavičius²,

Pakalniškienė

et al. 2019

International Journal of Market Research

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The article concentrates on the delineation between children’s participation and children’s influence in a family purchasing process. Lack of clarity between the two concepts results in misconceptions, inconsistencies, or even conflicting findings across studies. This study addresses the issue from theoretical and methodological perspectives. Taking into account the importance of children’s participation as a necessary, but not sufficient, pre-condition to demonstrate the influence, the study delineates the two variables and specifies the differences between them. This is supported with the development and validation of an alternative scale that directly measures children’s influence. Further analysis allows justification of the new scale and shows a theoretically supported difference between the measurements of children’s participation and influence in family-buying decision. The fact of making clear distinction between participation and influence leads to the enriched theoretical and methodological knowledge in the field and provides important managerial implications both in the family purchasing context and in other types of group interactions.

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“…Various aspects have been investigated to understand their purchase preferences such as who influence them to purchase and where they will purchase the products (Levy and Lee, 2004;Lee and Marshall, 1998;Batounis-Ronner, Hunt and Mallaliue, 2007;Shoham and Dalakas, 2003) as well as decision making styles. Besides understanding young consumers based on their purchasing preferences and decision making styles, the behaviour of these young lucrative consumers (Brazil, 1999;Tootelian and Gaedeke,1992;Loussaief and Haque, 2018) also differs across cultures such as countries, ethnicity and religion (Shoham and Dalakas, 2003;Ganesh, 1997;Stafford, Ganesh and Garland, 1996;Hopper, 1995;Martinez and Polo, 1999;Fikry and Jamil, 2010) and product types (Fikry, 2009) such as television, furniture and food and beverages that may require interferences from other family members in making such decision (Shoham and Dalakas, 2003;Davis, 1976). Besides relying on families to make purchase decision for them, normally, with regards to items for their selfconsumption such as clothing apparel, mobile phone and game console, young consumers will rely on the mass media, parents and friends to assist in their decision making (Alhabeeb, 1996;Fikry and Bustami, 2012;Grant and Stephen, 2005;Shoham and Dalakas, 2005).…”

Section: Introductionmentioning

confidence: 99%

Malaysian’s Young Consumer Preferences of Hijab

Fikry¹,

Ahmad²

2019

J. Rev. Global Econ.

Self Cite

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Researchers have long been interested in understanding young consumers' purchasing behaviour, especially in terms of their purchasing preferences and decision-making styles. Zooming to hijab preferences, different angles of hijab have been studied. Out of 32.4 million of total population, Islam is the most widely professed religion in Malaysia. Thus, this research aims to obtain young consumer preferences of hijab. It was conducted through focus group interviews in one of the public university located in Selangor, Malaysia. The focus group interviews were audio taped and transcribed. There were 13 Malaysian female respondents; students of aged 20 to 25 years old. The findings thus far revealed that young consumer's selection of hijab to wear and attend lectures is highly influenced by easiness to wear hijab, boost confidence as well as their moods and face shape. These factors make them feel more comfortable to move around with their active lifestyle as university students. Limitations and recommendations for future studies are discussed.

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The effect of Malaysian teenagers' ethnicities, influence strategies and family purchase decisions of mobile phones

Cited by 10 publications

References 17 publications

Adolescent Influence on Parental Purchase Decisions: Typology of Innovative Products

Adolescent Influence on Parental Purchase Decisions: Typology of Innovative Products

Children’s influence on parental purchase decisions: Scale development and validation

Malaysian’s Young Consumer Preferences of Hijab

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