“…Various aspects have been investigated to understand their purchase preferences such as who influence them to purchase and where they will purchase the products (Levy and Lee, 2004;Lee and Marshall, 1998;Batounis-Ronner, Hunt and Mallaliue, 2007;Shoham and Dalakas, 2003) as well as decision making styles. Besides understanding young consumers based on their purchasing preferences and decision making styles, the behaviour of these young lucrative consumers (Brazil, 1999;Tootelian and Gaedeke,1992;Loussaief and Haque, 2018) also differs across cultures such as countries, ethnicity and religion (Shoham and Dalakas, 2003;Ganesh, 1997;Stafford, Ganesh and Garland, 1996;Hopper, 1995;Martinez and Polo, 1999;Fikry and Jamil, 2010) and product types (Fikry, 2009) such as television, furniture and food and beverages that may require interferences from other family members in making such decision (Shoham and Dalakas, 2003;Davis, 1976). Besides relying on families to make purchase decision for them, normally, with regards to items for their selfconsumption such as clothing apparel, mobile phone and game console, young consumers will rely on the mass media, parents and friends to assist in their decision making (Alhabeeb, 1996;Fikry and Bustami, 2012;Grant and Stephen, 2005;Shoham and Dalakas, 2005).…”