The Effect of Luxury Consumption on Consumer Happiness: Focusing on Purchase Motivations, Self-Authenticity, and Post-Purchase Satisfaction

Lee, HyeonSong; Choi, Hyekyong

doi:10.35736/jcs.34.2.4

JCS

2023

DOI: 10.35736/jcs.34.2.4

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The Effect of Luxury Consumption on Consumer Happiness: Focusing on Purchase Motivations, Self-Authenticity, and Post-Purchase Satisfaction

HyeonSong Lee¹,

Hyekyong Choi²

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The Effect of Luxury Consumption on Consumer Happiness: Focusing on Purchase Motivations, Self-Authenticity, and Post-Purchase Satisfaction

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