The Effect of Lifestyle and Reference Groups on E-Cigarette Purchasing Decisions
Antonio E. L. Nyoko,
Ronald P. C. Fanggidae,
Fransiskus Haumetan
Abstract:This study aimed to investigate the effect of lifestyle and reference groups on e-cigarette consumer purchasing decisions in Kupang City. Convenience sampling was employed as the sampling strategy and the questionnaire was utilized to obtain the data. Multiple linear regression analysis was used to identify the changes of independent variables on the dependent variable in the data analysis. The hypothesis test was performed to test the effect of the significance of independent variables on the dependent varia… Show more
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