The Effect of Korean Beauty Product Characteristics on Brand Loyalty and Customer Repurchase Intention in Indonesia

Shalehah, Anita; Trisno, Ivana Lidia Oktavia; Moslehpour, Massoud; Cor., Pei-Kuan Lin

doi:10.1109/icsssm.2019.8887676

Cited by 24 publications

(32 citation statements)

References 19 publications

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“…Better brand loyalty will increase repurchase intention. This is following what was stated by Aaker (2008) also Shalehah et al (2019) and Kalesaran et al (2019), which states consumers usually will repeat purchase when the quality is high although the price is expensive, and this is shows that consumers are loyal to a certain brand over a period of time. Brand loyalty is a measure that can provide a picture of consumer entanglement with habitual buyers and satisfying products, where these levels consumers are satisfied and repurchase the product because they are usual to do it.…”

Section: The Effect Of Brand Loyalty On Repurchase Intentionsupporting

confidence: 85%

“…Kalesaran et al (2019) explained that brand loyalty will be a reflective of a longterm profitability for the company and the brand. Brand loyalty occurs when quality has been experienced, so the higher quality the more it can affect to the brand loyalty (Shalehah et al, 2019). It shows that consumers who are loyal to a brand tend to be more confident with their choices.…”

Section: H3: Brand Association Has a Positive Effect On Repurchase Inmentioning

confidence: 99%

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The effect of brand equity dimensions on repurchase intention

Aquinia

Soliha

2020

DIJB

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This research aims to find out the effect of brand equity dimensions (brand awareness, perceived quality, brand association, and brand loyalty) on repurchase intention. The population in this research were the consumers of Starbucks café in Semarang, Indonesia, by purposive technique sampling with the criteria that consumers have been purchase and consume Starbucks product. The data was collected by questionnaire and analyze by validity test, reliability test, and multiple analysis regression tests. Consistent with our proposed hypotheses, the results indicated that perceived quality and brand loyalty positively affect repurchase intention. However, our study suggested that brand awareness negatively affects repurchase intention while brand association not significantly affects repurchase intention.

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Section: The Effect Of Brand Loyalty On Repurchase Intentionsupporting

confidence: 85%

Section: H3: Brand Association Has a Positive Effect On Repurchase Inmentioning

confidence: 99%

The effect of brand equity dimensions on repurchase intention

Aquinia

Soliha

2020

DIJB

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“…Namely, the study of the base of pyramid consumers (Choudhury et al, 2019) indicates that vulnerability in terms of low literacy and lack of information and/or resources might moderate the relationship between the received stimuli and consumer comprehension for the purchase decision-making process. Other studies (e.g., Shalehah et al, 2019;Zhou et al, 2019) indicate that promotion efforts are important for repurchase decision making.…”

Section: Hypothesis 3 Greater Consumer Proneness To Product Promotion Positively Influences Purchase Satisfactionmentioning

confidence: 99%

Purchase experience during the COVID‐19 pandemic and social cognitive theory: The relevance of consumer vulnerability, resilience, and adaptability for purchase satisfaction and repurchase

Milaković

2021

Int J Consumer Studies

181

173

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This study explores consumer behavior during the pandemic through the lens of social cognitive theory (SCT). Using the SCT framework and assessing the pandemic as an environmental set, this study strives to fill the gaps in the underexplored impacts of the personal processes of consumer vulnerability, resilience, and adaptability on the behavioral processes of purchase satisfaction and repurchase. The research results show that consumers are self‐efficacious to a degree when it comes to purchase decision making in the context of pandemics. Vulnerability and resilience directly influence the purchase satisfaction and indirectly influence the repurchase intention via satisfaction. Furthermore, purchase satisfaction positively affects the repurchase intention. In addition, research results show that consumer adaptability to online shopping moderates the relationship between consumer resilience and purchase satisfaction. These findings have practical implications in terms of marketers’ communication strategy development.

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“…The national tourism development organization, the Korea Tourism Organization (KTO), also resorted to Korean dramas as a medium to promote Korea's tourism internationally [10]. The rise in popularity of Korean pop culture, where the various mediums of the Korean entertainment industry have become well-known internationally, has allowed both Korean private companies and governmental organizations, such as the KTO, to reach the international audience more effectively [11][12][13]. The Korean entertainment industry's popularity is often referred to as the Korean wave, or "Hallyu" [14].…”

Section: Introductionmentioning

confidence: 99%

“…Korean movies and dramas attract interest due to the engaging storylines and attention to the cultural elements portrayed in them, such as fashion, food, beauty standards, and more [10,11,14,18]. Korean celebrities have then emerged as vital ambassadors connecting the audience to the storyline and the overall culture of Korea [15].…”

Section: Introductionmentioning

confidence: 99%

Beauty and Celebrity: Korean Entertainment and Its Impacts on Female Indonesian Viewers’ Consumption Intentions

Halim

Kiatkawsin

2021

Sustainability

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The Korean entertainment industry’s popularity and global reach has prompted private companies and destination management organizations to place Korean products and position Korea as a destination to international viewers. Korean celebrities have also been found to form positively perceived Korean beauty standards, consequently serving as an antecedent of Korean beauty product awareness and perceived beauty product quality among international audiences. Although previous studies have found that audience involvement with entertainment mediums has positively impacted product purchase and visitation, a comprehensive investigation of the audience involvement’s multi-dimensionality has yet to be conducted, specifically, on the distinction between Korean entertainment (movies, TV dramas, TV shows, etc.) involvement and celebrity worship. The present study attempts to fill the research gap by comprehensively examining the role of audience involvement with Korean entertainment, celebrity worship, brand awareness, and perceived Korean beauty product quality on product purchase intentions as well as intentions to visit Korea. A total of 327 female Indonesian Korean entertainment audiences then validated the proposed conceptual framework. The structural equation modeling results found emotional involvement, referential reflection, and entertainment-driven celebrity worshipping tendencies to be significant antecedents of Korean beauty product purchase and Korea visit intentions.

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The Effect of Korean Beauty Product Characteristics on Brand Loyalty and Customer Repurchase Intention in Indonesia

Cited by 24 publications

References 19 publications

The effect of brand equity dimensions on repurchase intention

The effect of brand equity dimensions on repurchase intention

Purchase experience during the COVID‐19 pandemic and social cognitive theory: The relevance of consumer vulnerability, resilience, and adaptability for purchase satisfaction and repurchase

Beauty and Celebrity: Korean Entertainment and Its Impacts on Female Indonesian Viewers’ Consumption Intentions

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