The Effect of Knowledge Management on the Sustainability of Technology-Driven Businesses in Emerging Markets: The Mediating Role of Social Media

Abstract

Sustainability is a fundamental principle for human resource management worldwide. This study aimed to examine the effect of knowledge management components on the sustainability of technology-driven businesses mediated by social media in emerging markets. This descriptive-correlational study was conducted in April 2022. The statistical population comprised 537 businesses, and the sample size (estimated using Cochran’s formula) was 224 research and development employees. A 25-item questionnaire scored on a 5-point Likert scale was administered to collect data, which were analyzed in SmartPLS 3. The findings showed that for technology-driven businesses to be in a sustainable environment, knowledge management components must be applied in all parts of the company. The application of knowledge management creates value and a sustainable competitive advantage in a dynamic environment. Furthermore, effective participation in the organizational social network can activate knowledge management and create value. Thus, knowledge acquisition through social media optimizes learning and ideation, and for technology-driven companies that lack resources, this acquisition enables development and sustainability in a dynamic environment.

Assessment of the CPEC Western Road Project in the socio-economic and environmental sustainability of the region

“…Hence, the null hypothesis that there was no variation in the means was invalidated. These findings show that improvement in employment opportunities of the respondents in the vicinity of the road project area will increase the income of respondents and they can better meet their basic necessities as well (Tajpour et al, 2022).…”

“…CPEC road projects will contribute to regional finances and contribute to increasing the per capita income of the selected areas. It will provide an opportunity to meet individuals' economic needs and participate in national economic growth (Tajpour et al, 2022).…”

“…The people of Pakistan will get many jobs and business opportunities from CPEC, which will further increase their income (Iftikhar, 2020). Ultimately, CPEC will increase job opportunities in Pakistan because of industrialization (Javaid, 2016;Naz et al, 2018), transportation framework, promote education and business, all of which will have a direct impact on the income of the native community (Linton et al, 2015;Tajpour et al, 2022). Environmental sustainability is essential for long-term benefits while the impact of megaprojects on the environment might affect community satisfaction (Kanwal et al, 2020;Makhdoom et al, 2018).…”

The Mediation Effects of Social Media Usage and Sharing Fake News about Companies

“…The mixed effects of fake news on different stakeholders and especially on consumers varies according to source intention: they might be positive if the fake news portrays the brand positively, neutrally, or negatively if the brand is the target of the fake news [ 81 ]. As trust in the news media and social media declines and concerns of disinformation and echo chambers rise, individuals must develop methods for accessing and evaluating accurate and trustworthy information not only from politics [ 82 , 83 , 84 ] but also from business.…”

A Study of the Impact of Strategic Human Resource Management on Organizational Resilience

“…It helps companies to remain sensitive and adaptable to the external environment and to recover and bounce back quickly from the challenging impact of adverse events. Additionally, in the process of reflection and improvement, it goes against the trend to become the key to gain core competitiveness and even steady progress [ 4 , 5 , 6 ]. Thus, how to enhance organizational resilience in a dynamically changing business environment has become a hot topic for entrepreneurs and scholars to address [ 7 ].…”