The Effect of Instant Messaging Social Media Platform Characteristics on Consumers&amp;rsquo; Purchase Intention: An Empirical Study of WeChat

Huang, Yi-Ting; SUN, Zhuo; PILOT, Adam; Hong, Zhao; WANG, Zongshui

doi:10.21078/jssi-2022-065-19

J. Syst. Sci. Inf.

2022

DOI: 10.21078/jssi-2022-065-19

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The Effect of Instant Messaging Social Media Platform Characteristics on Consumers’ Purchase Intention: An Empirical Study of WeChat

Yi-Ting Huang¹,

Zhuo SUN²,

Adam PILOT³

et al.

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The Effect of Instant Messaging Social Media Platform Characteristics on Consumers’ Purchase Intention: An Empirical Study of WeChat

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