The Effect of Information Provision and Color Coding in Product Labeling on the Preference for Meat Substitutes
Samson Yaekob Assele,
Michel Meulders,
Helena Michiels
et al.
Abstract:For health, environmental, and animal welfare reasons, an increase in the consumption of meat in our diet is of great concern in today’s society. Meat substitutes have been advocated for a long time as a solution to these problems and are evolving continuously with technological advancements. Despite these efforts, it is remarkable that meat alternatives only account for a small portion of the global meat market. As a result, we examined the factors that affect Flemish consumers’ preferences for meat substitut… Show more
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