The effect of information nudges on online purchases of meat alternatives

Segovia, Michelle S.; Yu, No‐Ya; Loo, Ellen J. Van

doi:10.1002/aepp.13305

Cited by 11 publications

(5 citation statements)

References 57 publications

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“…Interestingly, after reading messaging about the benefits of PBFs in this study, participants’ likeliness to try PBFs and add PBFs into their regular diet increased. This result has also been found in other studies looking at PBMAs (Fiorentini et al., 2020; Gómez‐Luciano et al., 2019; Segovia et al., 2023). One study found that if participants believed that PBMAs were healthy, safe, and nutritious, their willingness to purchase increased by 68.7% (Gómez‐Luciano et al., 2019).…”

Section: Resultssupporting

confidence: 86%

“…One study found that if participants believed that PBMAs were healthy, safe, and nutritious, their willingness to purchase increased by 68.7% (Gómez-Luciano et al, 2019). Another study found that providing health messaging on PBMAs increased omnivores' willingness to purchase meat alternatives, although the same effect was not present with environmental messaging (Segovia et al, 2023). This result indicates that health messaging plays a role in consumer acceptance and choice; however, successful replication of complex sensory characteristics in PBFs still appears to be the main driving force for consumers liking and willingness to try PBFs alternatives.…”

Section: Texturementioning

confidence: 99%

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Perceptions of plant‐based fish among Atlantic Canadians

Gorman

Moss

Fisher

et al. 2023

Journal of Food Science

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There is an increasing demand for plant-based alternatives by individuals living in the Western world. One of the newer plant-based alternatives is plant-based fish and seafood (PBFs). This study aimed to investigate individuals' opinions and attitudes toward PBFs, as well as evaluate the effect of involvement in the fishing industry on the participants' attitudes. Participants (n = 183) were asked to answer questions about their perceptions of PBFs. Participants believed that PBFs were environment-friendly and were interested in trying PBFs but were concerned about the taste and texture of PBFs. Although participants were likely to try PBFs, they were less likely to add them to their regular diet. After reading messages about the benefits of PBFs in this study, participants' willingness to try PBFs and add PBFs into their regular diet increased. In addition, those who worked in the fishing industry or had high food neophobic scores did not believe that PBFs would taste like conventional fish and seafood products. Future studies should investigate the attitudes of individuals living in different regions and investigate whether exposure to PBFs affects consumer perceptions of the food product. K E Y W O R D Sconsumer attitude, fish, plant-based alternatives, seafood, taste, texture Practical Application: Consumer demand for new plant-based products is increasing, but before new products can be released, participants' attitudes and perceptions need to be evaluated. Plant-based alternatives to fish and seafood are a new food product, and therefore, participants' attitudes toward them need to be investigated. It was found that the individuals were more willing to try plantbased fish and seafood. In addition, they were more likely to incorporate them into their diet after reading about the nutritional benefits and sustainability of PBFs.

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Section: Resultssupporting

confidence: 86%

Section: Texturementioning

confidence: 99%

Perceptions of plant‐based fish among Atlantic Canadians

Gorman

Moss

Fisher

et al. 2023

Journal of Food Science

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“…Reviewing the literature on consumer motivations, Szejda and Perry (2020) suggest that producers of plant-based alternatives should emphasize the health benefits of plant-based products rather than their ethical attributes. This advice is echoed by Segovia et al (2022), who find that experimental subjects in the US are more likely to purchase meat alternatives when they receive information about the health benefits of reduced meat consumption.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Many plant‐based producers emphasize the benefits of their products for animal welfare and the environment. However, recent research has suggested that consumers may be more responsive to marketing that highlights the nutritional benefits of plant‐based products rather than ethical concerns (Segovia et al, 2022; Szejda & Perry, 2020).…”

Section: Introductionmentioning

confidence: 99%

“…Third, we contribute to an ongoing debate regarding the marketing of plant-based alternatives (Segovia et al, 2022;Szejda & Perry, 2020). In particular, we examine how preferences for milk alternatives are affected by providing information on animal welfare, the environment, and nutrition-three commonly cited motivations for adopting plant-based livestock alternatives (Bonnet et al, 2018).…”

mentioning

confidence: 99%

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Killing the sacred dairy cow? Consumer preferences for plant‐based milk alternatives

Slade,

Markevych

2023

Agribusiness

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We examine the relationship between demand for plant‐based milk alternatives and dairy milk using data from a survey and a discrete choice experiment completed by 902 Canadians. Our survey results show that most individuals who drink milk alternatives also consume dairy milk, and preferences for milk alternatives vary across consumption contexts. Using our experimental data, we estimate consumer preferences via a mixed logit model. These preferences are then used to calculate a set of price elasticities and to predict market shares for dairy milk in counterfactual simulations that exclude select milk alternatives. Although the elasticity of dairy milk with respect to the price of milk alternatives is relatively low, we predict that between 57% and 83% of respondents who purchase milk alternatives would have purchased dairy milk if milk alternatives were not available, depending on the counterfactual. We also show that preferences for milk alternatives are linked to age and food values. Finally, we use our experiment to test the impact of additional information about the impact of dairy milk on animal welfare, the environment, and nutrition on preferences for milk alternatives. The treatment effects are generally statistically insignificant. [EconLit Citations: L66, Q18, D12]

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Using machine‐learning methods in meta‐analyses: An empirical application on consumer acceptance of meat alternatives

Sun,

Caputo,

Taylor

2024

Applied Eco Perspectives Pol

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Meta‐analyses are widely used in various academic fields, including applied economics. However, the high labor intensity involved in paper searching and small sample sizes remain two dominant limiting factors. We conducted a meta‐analysis of studies on consumer preferences for plant‐based and lab‐grown meat alternatives using machine‐learning techniques at both the data collection and the data analysis phases. We demonstrated that machine learning reduces the workload in the manual title‐abstract screen phase by 69% accounting for 24% of total workload in data collection. We also found that machine learning improves out‐of‐sample of sample prediction accuracy by 48–78 percentage points when compared to econometric model. Notably, we showed that integrating machine learning can also improve the predictive performance of econometric methods, thereby improving their out‐of‐sample predictions. Our empirical findings further revealed that demand for meat alternatives is higher among younger consumers, especially when the products displayed benefit information.

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The effect of information nudges on online purchases of meat alternatives

Cited by 11 publications

References 57 publications

Perceptions of plant‐based fish among Atlantic Canadians

Perceptions of plant‐based fish among Atlantic Canadians

Killing the sacred dairy cow? Consumer preferences for plant‐based milk alternatives

Using machine‐learning methods in meta‐analyses: An empirical application on consumer acceptance of meat alternatives

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