The Effect of Information Communication Technologies on Firm's Innovation Performance in Sub-Saharan African Countries<sup>*</sup>

Bouh, Soubaneh Omar; Ünlü, Hülya

doi:10.1108/978-1-80382-137-520221009

Cited by 1 publication

(2 citation statements)

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“…Research in this field emphasizes the importance of proactive measures and strategic decision-making to ensure the long-term viability and success of businesses (Sanchez, 1997). Moreover, studies have shown that businesses with a higher degree of strategic flexibility exhibit greater adaptability and resilience, enabling them to effectively respond to changing market conditions and external challenges (Omar Bouh & Ünlü, 2022). Consequently, understanding the factors influencing business survival and implementing appropriate strategies is crucial for enterprises, particularly in times of uncertainty such as the COVID-19 pandemic.…”

Section: Business Survivalmentioning

confidence: 99%

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The Role of Strategic Flexibility on Business Survival

Agustin,

Hanoum,

Wardah

2023

JSH

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The COVID-19 pandemic has had severe consequences across various aspects of life, significantly impacting the culinary sector, which is a crucial part of the tourism industry. Restrictions on dine-in services compelled businesses to adapt to take-out options, resulting in significant repercussions. To navigate these challenging times and ensure the survival and growth of the culinary industry, entrepreneurs and restaurant managers had to adopt innovative strategies. Income reductions affected nearly 43% of culinary businesses during this period. To investigate the dynamics further, the research conducted a PLS-SEM analysis, surveying 163 MSME owners or restaurant managers operating in the Surabaya city region, who had received government support and continued their business operations amidst the pandemic. The analysis revealed that strategic flexibility played a pivotal role in influencing marketing innovation and process innovation. However, the impact of marketing innovation on business survival was not direct, while process innovation significantly influenced business survival. Interestingly, the study observed that government support did not alter the relationships between marketing innovation, process innovation, and business survival.

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Section: Business Survivalmentioning

confidence: 99%

“…Marketing innovation, as described by (Omar Bouh & Ünlü, 2022), refers to the adoption of novel marketing approaches that result in significant changes to various aspects of the marketing mix. These changes can encompass modifications in product design, packaging, product placement, promotional activities, or pricing strategies.…”

Section: Marketing Innovationmentioning

confidence: 99%

The Role of Strategic Flexibility on Business Survival

Agustin,

Hanoum,

Wardah

2023

JSH

View full text Add to dashboard Cite

show abstract

The Effect of Information Communication Technologies on Firm's Innovation Performance in Sub-Saharan African Countries^*

Cited by 1 publication

References 65 publications

The Role of Strategic Flexibility on Business Survival

The Role of Strategic Flexibility on Business Survival

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The Effect of Information Communication Technologies on Firm's Innovation Performance in Sub-Saharan African Countries*

Cited by 1 publication

References 65 publications

The Role of Strategic Flexibility on Business Survival

The Role of Strategic Flexibility on Business Survival

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Product

Resources

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The Effect of Information Communication Technologies on Firm's Innovation Performance in Sub-Saharan African Countries^*