The Effect of Influencers on Societal Polarization

Betts, John M.; Bliuc, Ana‐Maria

doi:10.1109/wsc57314.2022.10015491

Cited by 3 publications

(2 citation statements)

References 29 publications

(25 reference statements)

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“…Thus, the authors of paper [9] explore the role of an influential person on the polarization of opinions in social networks. The authors built an agent-based simulation model and conducted a series of experiments.…”

Section: Related Workmentioning

confidence: 99%

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How to Make the Information Dissemination Process More Effective: Studies based on Simulation Methods

Strekalovskaya,

Syrvacheva,

Zamyatina

2023

Proceedings of Computer Science and Information Technologies 2023 Conference

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The article deals with issues related to the definition of parameters that affect the process of information dissemination in social media. Directed or bidirectional links are considered as parameters. The study of the propagation process is carried out using simulation methods. AnyLogic was chosen as a tool for conducting simulation experiments.Keywords-Social media, directed and not directed links, the degree of influence. I. INTRODUCTIONSocial media are web platforms and applications that allow to interact with the content of various types (text, photos, video and audio) and provide the user with the opportunity to interact with other users, rate and comment on content, and distribute it through likes, reposts and messages. In Russia, among the popular social media, the most popular is Vkontakte (VK). VK is a platform on which 9 out of 10 Russian users are registered. Another popular platform is the Odnoklassniki platform (7 out of 10 users). VK and Odnoklassniki allow users not only to communicate with each other, but also to comment on posts, organize events, etc., i.e. they are a channel for the dissemination of information, including the distribution of advertising products, services, materials for training, etc. [1]. The fast and reliable distribution of advertising is, without a doubt, beneficial for businesses. There is another side of this process -the dissemination of unwanted information. One way or another, the study of the process of dissemination of information, the parameters that influenced this process, or, conversely, the containment of information is relevant and important [2].Simulation modeling methods were chosen for studying and conducting research, and the AnyLogic[3] simulation modeling system was used as a tool. Unlike the methods used in SNA (Social Network Analyzes), which mainly study the structural characteristics of social media, simulation methods allow us to consider the process in dynamics, to identify the causes that can cause certain events. There are various approaches to conducting simulation experiments. The object for these experiments can be either real or virtual social networks [4,5]. This article deals with virtual social networks, i.e., models of real social networks, and more precisely, the 7,8].Further, the article will be structured as follows: we will review similar works, consider a mathematical model of social

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Section: Related Workmentioning

confidence: 99%

“…, where d(x,y) is the distance between vertices x and y. Betweenness centrality shows the number of shortest paths between all network nodes passing through a particular node [9]:…”

Section: Metricsmentioning

confidence: 99%

How to Make the Information Dissemination Process More Effective: Studies based on Simulation Methods

Strekalovskaya,

Syrvacheva,

Zamyatina

2023

Proceedings of Computer Science and Information Technologies 2023 Conference

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Polarization is the psychological foundation of collective engagement

Smith,

Thomas,

Bliuc

et al. 2024

Commun Psychol

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The term polarization is used to describe both the division of a society into opposing groups (political polarization), and a social psychological phenomenon (group polarization) whereby people adopt more extreme positions after discussion. We explain how group polarization underpins the political polarization phenomenon: Social interaction, for example through social media, enables groups to form in such a way that their beliefs about what should be done to change the world—and how this differs from the stance of other groups—become integrated as aspects of a new, shared social identity. This provides a basis for mobilization to collective action.

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A theoretical framework for polarization as the gradual fragmentation of a divided society

Bliuc,

Betts,

Vergani

et al. 2024

Commun Psychol

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We propose a framework integrating insights from computational social science, political, and social psychology to explain how extreme polarization can occur in deeply divided societies. Extreme polarization in a society emerges through a dynamic and complex process where societal, group, and individual factors interact. Dissent at different levels of analysis represents the driver of this process, where societal-level ideological dissent divides society into opposing camps, each with contrasting collective narratives. Within these opposing camps, further dissent leads to the formation of splinter factions and radical cells—sub-groups with increasingly extreme views. At the group level, collective narratives underpinning group identity become more extreme as society fragments. At the individual level, this process involves the internalization of an extreme group narrative and norms sanctioning radical behavior. The intense bonding within these groups and the convergence of personal and group identities through identity fusion increase the likelihood of radical group behavior.

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The Effect of Influencers on Societal Polarization

Cited by 3 publications

References 29 publications

How to Make the Information Dissemination Process More Effective: Studies based on Simulation Methods

How to Make the Information Dissemination Process More Effective: Studies based on Simulation Methods

Polarization is the psychological foundation of collective engagement

A theoretical framework for polarization as the gradual fragmentation of a divided society

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