The Effect of Individual Needs, Trust and Identification in Explaining Participation Intentions in Virtual Communities

Han, Jun; Zheng, Raymond; Xu, Yunjie

doi:10.1109/hicss.2007.525

Cited by 15 publications

(8 citation statements)

References 34 publications

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“…Early research in digital engagement has identified major content-specific, media-specific and person-specific factors that increase the “likeability” and shareability of content. Digital engagement seems to be triggered by both emotional and rational motivational factors (Rafaeli and Ariel, 2008; Foster et al , 2010; Park et al , 2014) as well as environmental influences (Fan et al , 2009; Tedjamulia et al , 2005), personal characteristics (Bishop, 2007; Du, 2006; Han et al , 2007) and organizational commitment (Bateman et al , 2006).…”

Section: Introductionmentioning

confidence: 99%

Digital visual engagement: influencing purchase intentions on Instagram

Valentini

Romenti

Murtarelli

et al. 2018

JCOM

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Purpose The purpose of this paper is to investigate the effects of visual communications on Instagram users’ propensity to engage with image-based content through online behaviors such as liking, sharing, commenting and following, and their intention to purchase the product depicted in the visual communications. Design/methodology/approach An experimental design was used to measure the effect of branded Instagram images on a sample of active Instagram users. Two features of Instagram images (subject’s gaze: direct vs indirect; product salience: low vs high) were manipulated and their interactive effect tested on online behaviors. Findings The paper offers empirical evidence that direct gaze and high product salience positively affect digital visual engagement. Moreover, digital visual engagement influences intention to purchase. Research limitations/implications The hypotheses were tested on a single product category and on only two image-based features. Further studies might replicate the experiment on different product categories and include different image-based features. Practical implications This empirical study can offer communication managers important information on the image-based features that are most effective in increasing digital visual engagement and positively influencing purchase intentions in visual communications. Originality/value The study empirically demonstrates that the choice of specific image-based features in visual communication matters for increasing digital visual engagement among Instagram users.

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Section: Introductionmentioning

confidence: 99%

Digital visual engagement: influencing purchase intentions on Instagram

Valentini

Romenti

Murtarelli

et al. 2018

JCOM

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“…The paradigm has widely been used to explain why people are willing to continue using an OC and make content contribution (Cheung and Lee, 2009). A study by Han et al (2007) found that individual needs significantly affect members' participation intention inside their online communities. Using a quantitative approach (Lampe et al, 2010) conducted a survey to examine people's behaviour and their reasons for participating in an online community comparing two theories: Use and Gratification and Organizational Commitment theory.…”

Section: Use and Gratification Theorymentioning

confidence: 99%

Virtual-team-community-of-practice (VTCoP) theory can inform online course delivery

Philpott

Pike

2013

Journal of Applied Research in Higher Education

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Purpose -As higher education becomes an increasingly global commodity, the rush is on to embrace best practice in the delivery of online courses. This author advocates that the delivery of such courses be treated as management of a Virtual team community of practice (VTCoP) and as such, delivering academics should embrace relevant theory and tools in this area. Design/methodology/approach -Based on extensive work on European projects, the author advocates a timeline of relevant theory and tool application that can be applied to the lifecycle of an online course. Theory overviewed includes Use and Gratification theory, Social Exchange theory, Bond theory and Identity theory as well as IT-based models such as Information Systems Success Model (ISSM). Findings -A theoretical model is presented.Research limitations/implications -The theoretical model has still to be tested. Practical implications -The paper argues that by creating the conditions commensurate with a successful VTCoP throughout the engagement lifecycle, students are more likely to be engaged and committed to completing an online course. Social implications -The paper uses existing theory to potentially improve completion rates on online courses. Originality/value -The paper is original in that it combines existing socio-technical theory from the informations systems domain with that of educational pedagogy to inform good practice.

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“…Participation measures and factors have been investigated in order to verify the role of financial incentives in participation (Deci;Koestner and Ryan, 1999), to notice the aims and needs of users (Kim, 2000), the reasons which lead members to participate (Hemmetsberger and Pieters, 2001), the feeling of recognition by individuals (Chan et al, 2004), the theory of gratification and use (Sangwan, 2005), the influence of posts and visualizations of the content (Koh et al, 2007), the effectiveness of web services (Welch and Pandey, 2007), the measure of interactivity among members (Adiele and Ehikioya, 2007) and the need, identification and confidence of participant members (Han;Zheng and Xu, 2007).…”

Section: Related Researchesmentioning

confidence: 99%

MEASURING THE e-PARTICIPATION IN DECISION-MAKING PROCESSES THROUGH ONLINE SURVEYS

2008

Proceedings of the Tenth International Conference on Enterprise Information Systems

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The deliberative decision-making process of the group can be a result of counseling and voting mediated by technology. The involvement of citizens in this process is crucial and measuring participation in process allows for assessment of the effectiveness of participation. Measuring the maturity of this decision, i.e. assessment of individual participation and its consequent reflection on the group's decision, can be accomplished through the maturity level method discussed in this paper. In order to accomplish an examination of the relative potential and difficulties in achieving and measuring e-participation, we found it necessary to have a reasonable level of information structuring. For this purpose, online surveys were built and tested in stages, structured according to the Government-Citizen Interactive Model in a way as to support the Maturity of Decision-Making method (MDM). The main goal is to test the method proposed with the use of online surveys by stages and, through this experiment, indicate both positive and negative points.

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The Effect of Individual Needs, Trust and Identification in Explaining Participation Intentions in Virtual Communities

Cited by 15 publications

References 34 publications

Digital visual engagement: influencing purchase intentions on Instagram

Digital visual engagement: influencing purchase intentions on Instagram

Virtual-team-community-of-practice (VTCoP) theory can inform online course delivery

MEASURING THE e-PARTICIPATION IN DECISION-MAKING PROCESSES THROUGH ONLINE SURVEYS

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