Abstract:An eye-tracking experiment was conducted to investigate the effects of incongruous contextual cues, both perceptual and conceptual, on pictorial metaphor processing. In a metaphoricity decision task, 38 participants independently viewed a total of 36 pictures equally divided into three different conditions: metaphoric pictures (MP), anomalous literal pictures (ALP) with perceptual congruity, and congruous literal pictures (LP). By initiating the midway condition ALP, the effect of contextual cues of conceptual… Show more
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