The Effect of Halal Label, Halal Awarness, Product Price, and Brand Image to the Purchasing Decision on Cosmetic Products (Case Study on Consumers of Sari Ayu Martha Tilaar in Binjai City)

Aspan, Henry; Sipayung, Iskandar Muda; Muharrami, Ade Putri; Ritonga, Husni Muharram

doi:10.5296/ijgs.v1i1.12017

Cited by 24 publications

(27 citation statements)

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“…Halal label as an indicator of the fulfillment of halal certification affects purchasing decisions (Anggadwita et al, 2020). This results contradicts with (Aspan et al, 2017) that the halal label is an indicator of halal-certified products and has no effect on purchasing decisions.…”

Section: Introductionmentioning

confidence: 75%

Factors Affecting Purchase Decision of Halal Processed Meat for Muslim Consumers in Semarang

Usmandani

Darwanto

2021

Al-Amwal : Jurnal Ekonomi Dan Perbankan Syari'ah

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This research analyzes price perception, product quality, halal awareness, halal certification, and halal marketing as factors affecting purchase decision through purchase intention as an intervening variable. The data collected through a questionnaire survey consisting of 130 Muslim consumers in Semarang who purchased halal processed meat products use Structural Equation Model -AMOS analysis. The results of the analysis show that price perception has an insignificant effect on purchase intention and purchase decision. The product quality has a significant effect on purchase intention and an insignificant effect on purchase decision. Halal awareness has a significant effect on purchase intention and an insignificant effect on purchase decision. Halal certification has a significant effect on purchase intention and an insignificant effect on purchase decision. Halal marketing has a significant effect on purchase intention and an insignificant effect on purchase decision. The effect of mediation, quality product towards purchase decision through purchase intention as an intervening variable can mediate as a full mediation.

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Section: Introductionmentioning

confidence: 75%

Factors Affecting Purchase Decision of Halal Processed Meat for Muslim Consumers in Semarang

Usmandani

Darwanto

2021

Al-Amwal : Jurnal Ekonomi Dan Perbankan Syari'ah

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“…The results of this research are as stated by (Hamdan, Issa, & Abu, 2013) that the halal consciousness significantly affects the purchasing decision. While the other research conducted by (Aspan et al, 2017) stated otherwise, that the purchase decision is not influenced by the halal consciousness.…”

Section: The Influence Of Halal Consciousness On Purchasing Decisionsmentioning

confidence: 91%

“…But the halal consciousness variables have no partial significant effect on the purchase decision (Nursanti & Tielung, 2014). Halal Label, halal awareness, product price and brand image are simultaneously significant effect on purchasing decision (Aspan et al, 2017).…”

Section: Review Of Literaturesmentioning

confidence: 92%

The Influence of Religiusity and Halal Label through Halal Awareness Purchase Decisions

Mahendri¹,

Darsono²,

Firdiansjah³

2020

BIRCI

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This study examines four variables namely religiosity, halal labels, halal awareness and purchasing decisions. The purpose of this study is to analyze and explain the effect of religiosity and halal labels on KFC product purchase decisions by testing halal awareness as intervening. The research respondents were KFC consumers in Jombang which were Muslim. A total of 133 respondents were sampled in this study. The analysis technique is descriptive and linear regression for confirmation on a structural equation model built by the researcher. The quantitative approach was chosen to explain the influence between research variables. Data collection using a questionnaire. The results of this study found that religiosity, halal labels and halal awareness had a positive impact on purchasing decisions for KFC products in Jombang. In previous studies, most religiosity variables and halal labels on purchasing decisions were examined without using intervention variables. This study includes an intervention variable, namely halal awareness to see its effect on purchasing decisions.

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“…The principle of law is not the rule of law, because the principle of law is too general so that it can not speak too much. Implementation of the principle of law directly through subsumption or grouping, as a rule, is not possible, because it first needs to be formed more concrete content [4].…”

Section: Literature Reviewmentioning

confidence: 99%

A New Cases Existence of Legal Fiction Principles Indonesia Law

Aryza¹

2018

Preprint

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The principle of Fixie Rechts or Legal Fiction still embraced in Indonesian legislation. It does notmatter that the policy is inconsistent with reality on the ground, which in fact creates more and more newproblems. For example the application of laws in very remote areas. How can a rural person who has no accessto information, if he does not comply with a rule that has been passed by the state through the state gazette, thenwithout considering the absorption aspect of his information, he remains entangled in the law. Because he afterthe law was enacted, he was supposed to know the law. This study uses normative legal research method byreviewing the literature related to legal fiction. Surely the principle that is deemed irrelevant to its real conditionlike this deserves no longer applied. For that required seriousness of government and society in participatingeliminate this law fiction principle. The results of this research show that Indonesia still enacts law governmentand culture as well, law maker or legislator and organization publish that.

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The Effect of Halal Label, Halal Awarness, Product Price, and Brand Image to the Purchasing Decision on Cosmetic Products (Case Study on Consumers of Sari Ayu Martha Tilaar in Binjai City)

Cited by 24 publications

References 0 publications

Factors Affecting Purchase Decision of Halal Processed Meat for Muslim Consumers in Semarang

Factors Affecting Purchase Decision of Halal Processed Meat for Muslim Consumers in Semarang

The Influence of Religiusity and Halal Label through Halal Awareness Purchase Decisions

A New Cases Existence of Legal Fiction Principles Indonesia Law

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