2021
DOI: 10.21121/eab.874032
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The Effect of Guilt on Post-Purchase Regret: Attitudes and Repurchase Intentions Towards Smoking

Abstract: The aim of the study is to analyze the effect of smokers' guilt on regret and the effect of regret on attitudes and repurchase intention towards tobacco smoking. In addition, it is aimed to determine whether attitudes have a mediating effect on the relationship between regret and repurchase intention towards smoking. Face-to-face survey is conducted to collect data with 429 tobacco smokers in Izmir-Turkey by judgment-sampling method. The findings showed that the post-purchase guilt felt by consumers in terms o… Show more

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Cited by 4 publications
(4 citation statements)
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“…Cogently, past studies have highlighted the importance of guilt and regret in expounding the decision-making proceeding of individuals (Mukherjee & Chandra, 2022). Homogenously, the present study also understands the importance of GR in emotional discomfort as ED was found to influence GR significantly (Kazancoglu et al, 2021). It implies that cognitive discomfort affects the emotion of guilt and regret towards the environment, as the acquisitiveness of humans majorly causes the current environmental crisis.…”
Section: Discussionsupporting
confidence: 65%
See 1 more Smart Citation
“…Cogently, past studies have highlighted the importance of guilt and regret in expounding the decision-making proceeding of individuals (Mukherjee & Chandra, 2022). Homogenously, the present study also understands the importance of GR in emotional discomfort as ED was found to influence GR significantly (Kazancoglu et al, 2021). It implies that cognitive discomfort affects the emotion of guilt and regret towards the environment, as the acquisitiveness of humans majorly causes the current environmental crisis.…”
Section: Discussionsupporting
confidence: 65%
“…Negative emotions reduce the intention to repurchase since post-purchasing guilt can result in feelings of regret. Although they are different emotions, they can be highly correlated (Kazancoglu et al, 2021). Therefore, it is necessary to understand rational mechanisms to reduce guilt feelings in consumers' behaviour (Steenhaut & Van Kenhove, 2006).…”
Section: Research Hypotheses and Model Proposalmentioning
confidence: 99%
“…Regret theory is based on 'fear' and 'regret' which play an important role in deterring someone from acting or inspiring a person to take action. Studies have shown that regret triggered after an impulsive purchase has a significant and negative effect on repurchase intention (Kazancoglu, Aydin, & Mishra, 2021). Zhang (2021) indicated that marketers make use of status appeals after price appeals as a way of resolving market demand for control and prestige.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The RES differs from other scales such as existential regret (Ermiş & Bayraktar, 2021), decision-related regret (Diotaiuti et al, 2022;Telata et al, 2021), regret related to sports participation (Madrigal & Robbins, 2018), and regret related to purchases (Kazancıoglu et al, 2021). The scale measures the overall regret.…”
Section: Aim Of the Studymentioning
confidence: 99%