2013
DOI: 10.1086/670766
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The Effect of Goal Specificity on Consumer Goal Reengagement

Abstract: Consumers often need to decide if they want to reengage a goal, such as a goal of losing weight, a goal of saving money, or a goal of performing well on a video game. This research finds that consumers are more likely to reengage a goal when they have set a high-low range goal (e.g., lose 2-4 pounds this week) than when they have set a single number goal (e.g., lose 3 pounds this week). This effect is driven by the greater attainability and greater challenge of the high-low range goal, which then leads to a gr… Show more

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Cited by 37 publications
(20 citation statements)
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“…Another inference that influences the amount of self‐control consumers are willing to exert is goal attainability. People are more willing to exert self‐control when the target is seen as possible to achieve (Scott & Nowlis, ). While failure to reach a goal or the perception that it cannot be attained may lead people to revise their goals downward (Wang & Mukhopadhyay, ), they tend to disengage from goal‐directed actions when the goal seems too hard to achieve (Brunstein & Gollwitzer, ).…”
Section: The Mechanisms Behind Self‐controlmentioning
confidence: 99%
“…Another inference that influences the amount of self‐control consumers are willing to exert is goal attainability. People are more willing to exert self‐control when the target is seen as possible to achieve (Scott & Nowlis, ). While failure to reach a goal or the perception that it cannot be attained may lead people to revise their goals downward (Wang & Mukhopadhyay, ), they tend to disengage from goal‐directed actions when the goal seems too hard to achieve (Brunstein & Gollwitzer, ).…”
Section: The Mechanisms Behind Self‐controlmentioning
confidence: 99%
“…Furthermore, structured interviews highlighted the importance of motivating staff to continue with strategies once external support had been withdrawn (Scott & Nowlis, ; Koo & Fishbach, ). Schools identified the need for ongoing training, ensuring that staff continued to recognise the value of the intervention both on the pupils and on other pupils with similar needs.…”
Section: Analysis and Discussionmentioning
confidence: 99%
“…Sustaining progress over time also requires motivation from all parties involved, both the pupil and supporting adults (Atkinson et al ., ; Hattie & Timperley, ; Scott and Nowlis, ; Koo & Fishbach, ; Brandt et al ., ; Dunsmuir et al ., 2009). Research by Atkinson et al .…”
Section: Research On Progress and Sustainabilitymentioning
confidence: 99%
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