“…Researchers have dedicated themselves to the study of topics related to the importance of money, not least because money is considered to be a common language which is understood by everyone, everywhere (Tang et al, 2018). Existing studies seek to relate the levels of love of money to national culture (Marques et al, 2019), job satisfaction (Luna-Arocas and Tang, 2004), rivalry (Kilduff et al, 2016), intention to purchase counterfeit apparel (G€ ultekin, 2018), students' ethical perception (Khanifah et al, 2019) or the practice of unethical behaviour (Tang and Liu, 2012). Despite the existence of several papers, not much literature exists on these topics which take into account the Portuguese reality (e.g., Marques et al, 2019).…”