The Effect of Facial Image by Eyebrow Shape of Mask Wearer on Overall Facial Evaluation

Abstract

The purpose of this study is to investigate the effect of eyebrow shape on facial image evaluation of mask wearers. Questionnaire method was used as the data collection method. The stimuli used in the questionnaire were created using Adobe Photoshop CC 2018. We created two types of questionnaires by first calculating the average rate of change for each of the six types of eyebrows mentioned in eyebrow makeup, and then combining these six types of eyebrows on the face of the same model. The questionnaire was administered to adults in their 20s and 40s living in Seoul. We used the SPSS 21.0 program to analyze a total of 328 copies of the data. The results of the data analysis are as follows. First, the respondents were mainly female students in their 20s. Second, we found the following results regarding the effect of wearing a mask on the perception of other people's facial images. The results showed that facial images without masks were mainly influenced by eyes and face shape, while facial images with masks were mainly influenced by eyes, eyebrows, and hairstyle. Third, the sub-dimensions of facial image consisted of "soft", "urban", and "tired". Fourth, we found that the facial image of mask wearers varies according to the six different eyebrow shapes, which affects the overall facial evaluation. The gender and age of the perceiver also made a difference in the overall face evaluation. In other words, facial information visible while wearing a mask, specifically visual cues around the eyes (eyebrow shape), have been shown to act as positive or negative cues for overall facial image evaluation.