The Effect of Experiential Quality, Experiential Satisfaction, and Trust on the Interest to Revisit the Tourism Objects in Padang

Abstract

This study aims to analyze the influence of experiential quality, experiential satisfaction and trust on interest to revisit to the tourism object in the city of Padang. The population of this study were all consumers who had visited a tourist attraction in the city of Padang with a total sample of 220 respondents. The analysis technique used is using Structural Equation Model (SEM)-Partial Least Square (PLS). The results of this study are Experiential quality has a positive and significant effect on experiential satisfaction, Experiential quality has a positive and significant effect on trust. This means that the higher the experiential quality which impacts on trust, Experiential quality positive and significant effect on the interest to revisit, Experiential satisfaction positive and significant impact on the trust, Experiential satisfaction positive and significant effect on the interest to revisit, the Trust has a positive effect and significant interest to revisit.