The effect of event experience quality on the satisfaction and behavioral intentions of motocross World Championship spectators

Çevik, Hüseyin; Şimşek, Kerem Yıldırım

doi:10.1108/ijsms-05-2019-0052

Cited by 12 publications

(28 citation statements)

References 72 publications

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“…Considering consumer experiences at sport events, a focus has been set on evaluating the services providednamely, the service experience (Biscaia, 2015;Çevik and S ¸ims ¸ek Kerem, 2020;Cho et al, 2019;Clemes et al, 2011;Jang et al, 2017), and less research has examined the engagement of consumers in co-creation assessing explicitly the perceived immersion and absorption of the experiencebased on Duerden et al's (2015) interpretation. Yet, there are some exceptions (Çevik and S ¸ims ¸ek Kerem, 2020;Horbel et al, 2016;Lee et al, 2012;Yoshida, 2017) although experience was either treated one-dimensional (Horbel et al, 2016), with a niche definition based on the five senses (Lee et al, 2012), investigated as experience quality (Çevik and S ¸ims ¸ek Kerem, 2020), or broadly conceptualized without specific items (Yoshida, 2017). Thus, the multi-dimensionality of the experiencescape was mostly not assessed.…”

Section: Ijsms 224 764mentioning

confidence: 99%

“…In a tourism context, education was rated second highest (after esthetics) by hotel guests (Oh et al, 2007). In sport fan and spectator research, education is referred to as knowledge and alludes to the understanding of rules and strategy (Funk et al, 2004) or learning and explains the quality of an experience (Çevik and S ¸ims ¸ek Kerem, 2020). It is related to intellectual experiences and evoked through supporting a social cause (Girish and Lee, 2019).…”

Section: Perceived Experiencesmentioning

confidence: 99%

“…Entertainment. Entertainment, considered as passive absorption (Pine and Gilmore, 1999), is a crucial motive for sport spectators (Çevik and S ¸ims ¸ek Kerem, 2020;Foroughi et al, 2019;Wann, 1995), but also a key experience dimension for cruise tourists (Hosany and Witham, 2010). Entertainment can be also considered as joyful, and this attribute was important in an event setting (Kaplanidou and Vogt, 2010), and it leads to positive emotions (Foroughi et al, 2019).…”

Section: Perceived Experiencesmentioning

confidence: 99%

See 2 more Smart Citations

Sport events as experiencescapes: the spectator's perspective

Hallmann

Zehrer

Rietz

2021

IJSMS

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PurposeCombining sport event tourism and experience economy has led to an experience-based explanation of sport tourists' behavior and the creation of experiencescapes. This study aims to analyze the interdependence of perceived experiences and revisit intention across three events.Design/methodology/approachUsing a survey, data (n = 986) were collected from spectators at the ice hockey world championships, the table tennis world championships and motorsport events (e.g. German-touring car championship). Entertainment, esthetics, escapism and education served as dimensions defining the experience at sport events and their association with revisit intention. The models were tested using confirmatory factor analyses and structural equation modeling.FindingsThe four dimensions of experience were confirmed. Yet, they differ across the three sport events. For instance, whereas entertainment loaded highest on experience for all events, education had the second-highest factor loading for the table tennis event and esthetics for the ice hockey and motorsports events.Practical implicationsSport event marketers must understand spectators' experiences and the influence on post-consumption behavior. For motorsports, the promotional material should emphasize the esthetics of an experience, for ice hockey the entertainment, and for table tennis education is at the core of the experience.Originality/valueThis study employed the four realms of experience to a sport event setting, which is new. The results suggested that the three sport events provide distinct experiencescapes for the spectators.

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Section: Ijsms 224 764mentioning

confidence: 99%

Section: Perceived Experiencesmentioning

confidence: 99%

Section: Perceived Experiencesmentioning

confidence: 99%

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Sport events as experiencescapes: the spectator's perspective

Hallmann

Zehrer

Rietz

2021

IJSMS

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“…Dwyer et al (2000) argued that special events held in local communities provide residents opportunities to exchange ideas and serve as educational and training platforms. In the sport spectatorship context, education involves learning and explaining the quality of an experience (Çevik and Simsek Kerem, 2020), and intellectual experiences that residents could gain from supporting social causes (Girish and Lee, 2019). Here, learning refers to obtaining new knowledge and skills (Spreitzer et al , 2005), which is positively associated with spectators' subjective well-being (Flinchbaugh et al , 2015; Zhai et al , 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

Spectators' perceived social benefits, subjective well-being and support intention: non-mega-parasporting events' educational perspective

Yamashita

Muneda

2021

IJEFM

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PurposeIt is crucial to create an inclusive society through sport. Many researchers have focused on the social benefits of hosting events and identified the necessity of revealing the impact of parasport. There is inadequate knowledge of what local residents perceive from spectating non-mega-parasporting events. Therefore, this research aimed to reveal the influence of spectators' perceived social benefits, subjective well-being, and support for parasport events.Design/methodology/approachA survey was conducted with questionnaires distributed to spectators of two wheelchair basketball tournaments. Of the 2,100 questionnaires distributed, 1,996 were returned; of these, 1,544 were rejected because of not having local resident status. The final response rate of useable questionnaires was 22.6% (n = 452).FindingsBoth community benefits and cultural/educational benefits positively affected subjective well-being, which also significantly affected support for the event. Further, there was no significant moderating effect of having family members or close friends with disability.Practical implicationsThe results indicate that sporting event managers can collaborate with local educational boards and use sporting events as educational material for children to raise next-generation, highly diversity-minded leaders from the local area.Originality/valueThis study revealed that parasporting events have educational value. Additionally, athletes with disabilities inspire spectators, which changes the perception of their educational impacts.

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“…Therefore, it is essential to identify how the sporting event benefits the community [9]. Within these points of agreement, it is common to evaluate sporting events by analyzing the perception of participants [8,10] and spectators [11,12], as well as the residents' perceptions of the community where these events are hosted [13][14][15]. These evaluations can provide useful information to ensure the success of a sporting event and can help event organizers implement different marketing strategies that could improve their perceptions.…”

Section: Introductionmentioning

confidence: 99%

Perceived Value in Sporting Events (PVSP): A Further Step for the Strategic Management

2020

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The perception of sporting events spectators is a crucial area of research in the sport management field. These studies analyze different variables, the perceived value of which has gained relevance in recent years. By providing superior value to consumers, organizations can achieve a competitive advantage and guarantee their sustainability. However, a limitation found in the literature is that most of the scales used to measure it are one-dimensional or with single items, and do not provide enough information. Therefore, this study aims to analyze the psychometric properties of the Multidimensional Scale of Perceived Value (PVSE) for the evaluation of sporting events. The questionnaire was administered to a sample of 497 spectators with an average age of 36.57 years (SD = 12.23) at a basketball sporting event. The results showed the validity of the multidimensional structure of this scale for sporting events (χ2(gl) = 981.22 (284); S-B χ2(gl) = 0.93; NNFI = 0.94; IFC = 0.94; Incremental F Index (IFI) = 0.94; RMSEA (IC) = 0.057 (0.05–0.06)). Specifically, six dimensions were found to be the appropriate psychometric properties of the scale (α = 0.81). This multidimensional scale of perceived value can be a useful tool for the evaluation of sports consumer experiences, considering both the benefits and sacrifices that a spectator makes when attending a sporting event. Hence, sport managers will be able to discover how to create policies to provide more value to sports spectators, which will be reflected in the sustainability of sporting events.

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The effect of event experience quality on the satisfaction and behavioral intentions of motocross World Championship spectators

Cited by 12 publications

References 72 publications

Sport events as experiencescapes: the spectator's perspective

Sport events as experiencescapes: the spectator's perspective

Spectators' perceived social benefits, subjective well-being and support intention: non-mega-parasporting events' educational perspective

Perceived Value in Sporting Events (PVSP): A Further Step for the Strategic Management

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