The Effect of Environmental Responsibility on Green Consumption Intention: The Moderator Role of Price Sensitivity and the Mediator Role of Environmental Concern. A Case Study in Turkey

Durmaz, Yakup; Akdoğan, Leyla

doi:10.1007/s10668-023-03083-6

Cited by 5 publications

(1 citation statement)

References 98 publications

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“…The results showed that a sense of environmental responsibility had a positive effect on their environmental concern and a positive effect on their green consumption intention, but to varying degrees. Durmaz et al [50] showed that a sense of environmental responsibility is an important factor influencing green consumption intentions and environmental concern. Price sensitivity plays a moderating role between environmental responsibility and green consumption intentions and between environmental concern and green consumption intentions.…”

Section: Moderating Role Of Environmental Responsibilitymentioning

confidence: 99%

Impact of Reward Mechanisms on Consumers’ Willingness to Use Intelligent Express Packaging Recycling Cabinets: A Case Study in China

Zhan,

Sun,

2024

Sustainability

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The use of express packaging and its recycling produces large amounts of carbon dioxide. In order to achieve China’s “dual carbon” goal, this study adopted a literature research method to explore the idea of intelligent express packaging recycling cabinets. Based on the current design and use of intelligent express packaging recycling cabinets, new ideas for their improvement are proposed. This study also explored methods for improving people’s willingness to use intelligent express packaging recycling cabinets through experimental research and quantitative analysis. The results show that a reward mechanism has a significant effect on people’s willingness to use intelligent express packaging recycling cabinets. Of the two types of rewards, immediate rewards, compared to delayed rewards, can further increase people’s use of intelligent express packaging recycling cabinets. Gain and loss trade-offs play a mediating role between a reward mechanism and people’s willingness to use it, and consumers make that choice after weighing up the advantages and disadvantages. If consumers feel that it is worthwhile to protect the environment, in terms of the rewards they obtain compared to the time and effort they have to spend using intelligent express packaging recycling cabinets, and that the gain outweighs the loss, they will be inclined to use this system. Environmental responsibility plays a moderating role in mediating the trade-off between gains and losses. In the context of low environmental responsibility, cash rewards lead to greater gain and loss trade-offs compared to point rewards, while in the context of high environmental responsibility, there is no difference between cash rewards and point rewards. This study provides ideas for the design and promotion of the use of intelligent express packaging recycling cabinets, with the goal of effectively improving the recycling rate of express packaging waste.

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Section: Moderating Role Of Environmental Responsibilitymentioning

confidence: 99%