The Effect of Entrepreneurial Orientation in Strategic Success at Jordanian Commercial Banks

Abstract

The aim of this research was to determine the relative importance of entrepreneurial orientation, strategic success, and identifying the impact of various facets of entrepreneurial orientation including (innovation, proactiveness, risk-taking, and intense competition) influence different dimensions of strategic success (growth, adaptation and survival) within commercial banks in Jordan. The study society consists of (250) managers in Jordanian commercial banks, and the sample using a simple random sample, in (12) banks. The study devised a questionnaire data collection as a tool, and the Quantitative approach (analytical descriptive) was used, and Numerous statistical methodologies employed were. The research results indicate that there's a strong correlation between effective Strategic Success and its perceived significance. Both Strategic Success and Entrepreneurial Orientation scored high in terms of their perceived importance. Furthermore, there's a significant positive link between Strategic Success and Entrepreneurial Orientation in Jordan's commercial banks. To capitalize on this, the study advises bank managers to harness the evident synergy between Strategic Success and Entrepreneurial Orientation. By doing so, banks can bolster their reputation and position in the marketplace. There's an emphasis on the need for banking leaders to prioritize creativity and innovation since these are integral to the bank's marketing efficacy and service enhancement. The study also underscores the importance of proactivity in offering banking services, given its crucial role in strengthening the bank's competitive edge.