The effect of endorser and corporate credibility on perceived risk and consumer confidence: The case of technologically complex products

Soesilo, Primidya K. M.; Gunadi, Willy; Arimbi, Intan Rosetti

doi:10.1080/13527266.2018.1545245

Cited by 14 publications

(15 citation statements)

References 64 publications

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“…In a recent study on corporate credibility, Musgrove, Choi, and Cox [45] conducted an experiment that examines different types of green marketing claims and corporate credibility in terms of consumer skepticism and other variables relating to consumer perception that are meaningful to firms. Soesilo, Gunadi, and Arimbi [46] found that consumers' perceived risk was lower when the product was produced by a credible company but endorsed by a less credible source, than when it was produced by a less credible company but endorsed by a more credible source. Zhang et al [47] investigated the impact of source credibility (expertise and trustworthiness) on air travelers' purchase intentions in relation to aviation voluntary carbon offsetting products.…”

Section: Corporate Credibilitymentioning

confidence: 99%

The Relationships between Corporate Credibility, Service Convenience, and Consumers’ Use Intentions: Toward Ticketing Apps for Low-Cost Carriers

Chen¹,

Chang

Chen

et al. 2019

Sustainability

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This study explored behavioral models based on low-cost carrier customers’ use of a ticketing app. Technology readiness, service convenience, and corporate credibility were evaluated in the model. A total of 815 valid responses were collected from customers of Tigerair, Taiwan, who had flown from one of the two major international airports in Taiwan. With technology readiness regarded as the grouping variable, the results indicated that corporate credibility significantly affected customers’ intentions to use the app, whereas the effects of service convenience on the technology exploration, technology contradiction, and the technology insecurity groups varied. Finally, this paper presents a discussion of management implications and suggestions for future studies.

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Section: Corporate Credibilitymentioning

confidence: 99%

The Relationships between Corporate Credibility, Service Convenience, and Consumers’ Use Intentions: Toward Ticketing Apps for Low-Cost Carriers

Chen¹,

Chang

Chen

et al. 2019

Sustainability

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“…Instead, the study considers the «consumer perceived risk». It should note that perceived consumer risk may relate positively or negatively to perceived market risks, perceived consumer physical risk, perceived risk of product quality, perceived risk of brand value (Jun, 2020), or perceived industrial risks through the use of a cosmetic advertisement endorser (Soesilo et al, 2020). The Kantian ethical theory showed that unethical cosmetic advertising should not be regarded as a self-benefit of the cosmetic industry and should be concerned to prevent human lives (Kant, 1999).…”

Section: Marketing and Management Of Innovations 2021 Issuementioning

confidence: 99%

Cosmetology advertising perspectives: application of ethical theories during COVID-19 crisis

Vasudevan¹,

Aslan²

2021

MMI

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In a pandemic, there are no egalitarians because all citizens cannot treat equally, and a failure to consider ethical concerns before taking action led to a massive and preventable loss of life. As a result of the pandemic, there is a strong ethical or moral imperative to consider how to help the most generous people usage healthy products. Utilitarianism and Kantian have become popular ethical theories that state the right actions that layout clear and actionable principles. This paper reviews (1) how Utilitarianism and Kantianism theories could produce benefit arguments on ethical purchases of cosmetic products from an advertising context, (2) how these theories contributed in the context of COVID-19 to help reduce any harmful health issues via advertising, and (3) Utilitarianism and Kantian theories have proven useful during the COVID-19 pandemic, according to case studies of cosmetics products and advertising in Western and Asian contexts. In addition to these two ethical theories, this paper discussed other issues. The purpose is not to argue which theory is the only relevant ethical theory but to contend with pure utilitarianism. Kantian's finding was similar to the topic argument in other ways. However, both theories reviewed as the most effective way to help societies identify and perceive the necessary costs of goods values. Before adopting utilitarian or Kantian theories, the community must clearly understand these two theories' merit values in product advertising. In such a crisis, ethical theories practices should implement in all areas because ethical challenges would determine whether or not advertisers around the world adhered to ethical standards in devising new and innovative marketing strategies, practices, or tactics for the transition to this new norm.

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“…Based on this empirical evidence, we included league credibility as an outcome of people's attitude toward the NFL's handling of the controversy. League credibility refers to the extent to which people perceive the league to be competent, trustable, and believable (Soesilo et al, 2020). In the fields of marketing and communication, researchers have shown that a company's credibility helps decrease consumer skepticism toward the company (Musgrove et al, 2018) and perceived risk in purchasing the company's product (Soesilo et al, 2020).…”

Section: League Credibilitymentioning

confidence: 99%

“…League credibility refers to the extent to which people perceive the league to be competent, trustable, and believable (Soesilo et al, 2020). In the fields of marketing and communication, researchers have shown that a company's credibility helps decrease consumer skepticism toward the company (Musgrove et al, 2018) and perceived risk in purchasing the company's product (Soesilo et al, 2020). In addition, corporate credibility positively influences consumers' attitude toward the advertisement, attitude toward the brand, and purchase intentions (Chen et al, 2019;Goldsmith et al, 2000;Lafferty & Goldsmith, 1999).…”

Section: League Credibilitymentioning

confidence: 99%

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The Effects of Athlete Activism on League Credibility, Event Legacy, and Event Involvement: A Crisis Communication Perspective

Asada

Inoue

Chang

2021

International Journal of Sport Communication

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The #TakeAKnee movement initiated by Colin Kaepernick and the measures taken by the National Football League (NFL) to handle the situation received mixed reactions from the public. The authors developed and tested a structural model using survey data collected from 698 residents of a Super Bowl host city. The results indicated a positive relationship between attitudes toward the movement and attitudes toward the league’s responses, which in turn influenced league credibility. However, after taking the indirect effect into account, attitudes toward the movement had a direct negative relationship with league credibility. In addition, people who viewed the NFL as a credible organization tended to perceive the Super Bowl as relevant to them and as impactful for the host city. Therefore, sport organizations should develop consistent, comprehensive communication strategies that enable them to maximize a positive synergy between their approach to crisis communication and their approach to other types of communication.

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The effect of endorser and corporate credibility on perceived risk and consumer confidence: The case of technologically complex products

Cited by 14 publications

References 64 publications

The Relationships between Corporate Credibility, Service Convenience, and Consumers’ Use Intentions: Toward Ticketing Apps for Low-Cost Carriers

The Relationships between Corporate Credibility, Service Convenience, and Consumers’ Use Intentions: Toward Ticketing Apps for Low-Cost Carriers

Cosmetology advertising perspectives: application of ethical theories during COVID-19 crisis

The Effects of Athlete Activism on League Credibility, Event Legacy, and Event Involvement: A Crisis Communication Perspective

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