The effect of electronic cigarette advertising on intended use among college students

Trumbo, Craig W.; Kim, Se-Jin

doi:10.1016/j.addbeh.2015.03.005

Cited by 66 publications

(57 citation statements)

References 31 publications

(35 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…14,15 For example, in a randomized controlled trial, adolescents who viewed e-cigarette TV advertisements were 54% more likely to say they would try an e-cigarette soon, and 43% more likely to say they would try an e-cigarette within the next year, compared with adolescents who were not exposed to the e-cigarette TV advertisements. 5 They also were more likely to agree that e-cigarettes can be used in places where smoking is not allowed.…”

Section: Discussionmentioning

confidence: 99%

Exposure to Advertisements and Electronic Cigarette Use Among US Middle and High School Students

et al. 2016

View full text Add to dashboard Cite

show abstract

Section: Discussionmentioning

confidence: 99%

Exposure to Advertisements and Electronic Cigarette Use Among US Middle and High School Students

et al. 2016

View full text Add to dashboard Cite

show abstract

“…At present there is little regulation of e-cigarette advertising and marketing, and e-cigarette companies are using similar strategies of advertising as previously used by conventional cigarette companies, with significant advertising focused at younger potential users (16)(17)(18). This period of unregulated advertising and marketing has the potential to create a new generation of women of childbearing age addicted to nicotine.…”

mentioning

confidence: 99%

The Role of Nicotine in the Effects of Maternal Smoking during Pregnancy on Lung Development and Childhood Respiratory Disease. Implications for Dangers of E-Cigarettes

Spindel

McEvoy

2016

Am J Respir Crit Care Med

134

107

View full text Add to dashboard Cite

Use of e-cigarettes, especially among the young, is increasing at nearexponential rates. This is coupled with a perception that e-cigarettes are safe and with unlimited advertising geared toward vulnerable populations, the groups most likely to smoke or vape during pregnancy. There is now wide appreciation of the dangers of maternal smoking during pregnancy and the lifelong consequences this has on offspring lung function, including the increased risk of childhood wheezing and subsequent asthma. Recent evidence strongly supports that much of the effect of smoking during pregnancy on offspring lung function is mediated by nicotine, making it highly likely that e-cigarette use during pregnancy will have the same harmful effects on offspring lung function and health as do conventional cigarettes. In fact, the evidence for nicotine being the mediator of harm of conventional cigarettes may be most compelling for its effects on lung development. This raises concerns about both the combined use of e-cigarettes plus conventional cigarettes by smokers during pregnancy as well as the use of e-cigarettes by e-cigarette-only users who think them safe or by those sufficiently addicted to nicotine to not be able to quit e-cigarette usage during pregnancy. Thus, it is important for health professionals to be aware of the risks of e-cigarette usage during pregnancy, particularly as it pertains to offspring respiratory health.

show abstract

“…20,22,23 Advertisements are a primary source of e-cigarette information for consumers, and new research sug- 24 Trumbo and Kim looked at e-cigarette marketing to young adults, who became significantly more receptive to experimentation with the product following exposure to television advertising. 25 Additionally, a study involving the 2011 National Youth Tobacco Survey revealed a significant exposure-response relationship between prolonged contact with e-cigarette advertising and use. 26 Following advertising, the most common source for e-cigarette information in our study was friends and family.…”

Section: Discussionmentioning

confidence: 99%

Exposure to and Use of Electronic Cigarettes: Does Language Matter?

Wada

Lam²,

Burner³

et al. 2017

Ethn Dis

View full text Add to dashboard Cite

Objectives: To determine whether patients who are English proficient become aware of e-cigarettes through different marketing tactics and have dissimilar patterns of use than patients who are non-English speaking.Design: This was a cross-sectional study surveying adult English- and Spanish-speaking patients. ANOVA and chi-squared tests were used to examine differences between groups.Setting: A large public, safety-net hospital in Los Angeles County, California.Results: Respondents (N=1899) were predominately Hispanic (78%), foreign-born (68%), and reported Spanish as a primary language (64%). Native English speakers reported the highest use of e-cigarettes (26%), followed by non-native (13%) and non- English speakers (2%) (P<.001). In terms of marketing, native and non-native English speakers were more likely to have friends and family as sources of e-cigarette information (P<.001). Native speakers were more likely to see advertisements for e-cigarettes on storefronts (P=.004) and on billboards (P<.001). Non-English speakers were most likely to learn about e-cigarettes on the news (P<.001) and in advertisements on the television and radio (P=.002). Differences in reasons for use were not significant between the three groups.Conclusions: Native and non-native English speakers become aware of e-cigarettes through different mechanisms and use e-cigarettes at a significantly higher rate than non-English speakers. These results highlight an opportunity for public health programs to concentrate on specific channels of communication that introduce patient populations to e-cigarettes to slow the spread of e-cigarette usage.Ethn Dis. 2017;27(3):217- 222; doi:10.18865/ed.27.3.217

show abstract

The effect of electronic cigarette advertising on intended use among college students

Cited by 66 publications

References 31 publications

Exposure to Advertisements and Electronic Cigarette Use Among US Middle and High School Students

Exposure to Advertisements and Electronic Cigarette Use Among US Middle and High School Students

The Role of Nicotine in the Effects of Maternal Smoking during Pregnancy on Lung Development and Childhood Respiratory Disease. Implications for Dangers of E-Cigarettes

Exposure to and Use of Electronic Cigarettes: Does Language Matter?

Contact Info

Product

Resources

About