2019
DOI: 10.1002/mar.21311
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The effect of duration metrics on consumer satisfaction

Abstract: Consumers increasingly feel that time is scarce. To guide time expectations, many marketers have begun communicating duration metrics-information about how long most consumers typically spend on a given activity. Despite the rising prevalence of duration metrics, little is known about how they shape consumption experiences. Five

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Cited by 9 publications
(7 citation statements)
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References 53 publications
(91 reference statements)
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“…However, many companies still face difficulties managing and measuring consumer experiences on the Internet, even though such experiences can be readily observed in the marketplace (Lemon and Verhoef, 2016). For instance, consumers' experiences can be easily inferred from indicators such as consumers' reviews (Dixit et al, 2019) and the time spent on the website (Dagogo-Jack et al, 2020).…”
Section: Practical Implicationsmentioning
confidence: 99%
See 1 more Smart Citation
“…However, many companies still face difficulties managing and measuring consumer experiences on the Internet, even though such experiences can be readily observed in the marketplace (Lemon and Verhoef, 2016). For instance, consumers' experiences can be easily inferred from indicators such as consumers' reviews (Dixit et al, 2019) and the time spent on the website (Dagogo-Jack et al, 2020).…”
Section: Practical Implicationsmentioning
confidence: 99%
“…For instance, consumers' experiences can be easily inferred from indicators such as consumers' reviews (Dixit et al. , 2019) and the time spent on the website (Dagogo-Jack et al. , 2020).…”
Section: Practical Implicationsmentioning
confidence: 99%
“…In addition, Dagogo-Jack et al. 29 point out that if the image projected by a product does not respect the criteria of sustainability, fair trade and social and environmental responsibility, this could have a negative impact on the quality perceived by consumers and a consequent search for emerging markets that meet these needs.…”
Section: Relationship Between Image and Perceived Qualitymentioning
confidence: 99%
“…Third, recent studies have emphasized the importance of boundary conditions for service quality and customer satisfaction [78][79][80]. For example, customer satisfaction might depend on the duration of the experience (short vs. long-term) or the happiness of others in the context of restaurant visit.…”
Section: Limitations and Direction For Future Researchmentioning
confidence: 99%