The Effect of Distribution Channels and Prices on Buying Interest
Siske Anani,
Darman Darman,
Ramdan Zulkarnain S Dai
Abstract:This research was conducted to determine the influence of Distribution Channels and Prices on Gorontalo Typical Yellow Rice Buying Interest. The sampling technique used was Accidental Sampling by determining 62 respondents. The research method uses quantitative descriptive with the Statical program for social science (SPSS). The results of this study showed that Distribution Channel and Price did not significantly affect the Buying Interest of Gorontalo typical yellow rice with a calculated F value of 2.915 an… Show more
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