The Effect of Design User Interface (UI) E-Commerce on User Experience (UX)

Gunawan, Ricky; Anthony, Geraldi; Vendly,; Anggreainy, Maria Susan

doi:10.1109/conmedia53104.2021.9617199

“…Research on adaptive e-commerce interfaces demonstrates the potential of these interfaces to improve user experience, engagement, and satisfaction [50]. In addition, customer segmentation in e-commerce using AI-based methods can be an important aid in generating homogeneous user groups [51].…”

Section: Discussionmentioning

confidence: 99%

Functional Framework for Multivariant E-Commerce User Interfaces

Wasilewski

2024

JTAER

View full text Add to dashboard Cite

Modern e-businesses heavily rely on advanced data analytics for product recommendations. However, there are still untapped opportunities to enhance user interfaces. Currently, online stores offer a single-page version to all customers, overlooking individual characteristics. This paper aims to identify the essential components and present a framework for enabling multiple e-commerce user interfaces. It also seeks to address challenges associated with personalized e-commerce user interfaces. The methodology includes detailing the framework for serving diverse e-commerce user interfaces and presenting pilot implementation results. Key components, particularly the role of algorithms in personalizing the user experience, are outlined. The results demonstrate promising outcomes for the implementation of the pilot solution, which caters to various e-commerce user interfaces. User characteristics support multivariant websites, with algorithms facilitating continuous learning. Newly proposed metrics effectively measure changes in user behavior resulting from different interface deployments. This paper underscores the central role of personalized e-commerce user interfaces in optimizing online store efficiency. The framework, supported by machine learning algorithms, showcases the feasibility and benefits of different page versions. The identified components, challenges, and proposed metrics contribute to a comprehensive solution and set the stage for further development of personalized e-commerce interfaces.

show abstract

“…The design of a user interface (UI) in e-commerce can have a significant impact on the user experience (UX) of a website or an application. The UI design can influence how users perceive the usability, efficiency, and satisfaction from the e-commerce platform (Gunawan, 2021). Guidance and examples in designing web interfaces of e-commerce applications that are good and easy to use are presented by a number of authors (Heriyandi, 2021;Polewski, 2022;Syafrizal, 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

Untitled

2023

SPSUTOM

0

View full text Add to dashboard Cite

Work-life balance -Poland in comparison with selected European countries …………………………………………………….. 37. Henryk WOJTASZEK -Hydrogen energy as a catalyst for sustainable development: a comparative analysis of policies, strategies, and implementation in Poland and Germany ……………………………………………………………….. 38. Radosław WOLNIAK, Wies GREBSKI -The applications of usage of business analytics in Industry 4.0 ………………………………………………………………. 39. Radosław WOLNIAK, Wies GREBSKI -The usage of smartphone applications in smart city developmenturban mobility and traffic management ………………... 40. Radosław WOLNIAK, Wies GREBSKI -The usage of business analytics in Industry 4.0advantages and problems …………………………………………… 41. Dagmara ZUZEK, Lidia LUTY, Monika ZIOŁO -The organic food market in selected EU countries 2012-2021 ………………………………………………….. 42. Agnieszka ŻOŁĄDKIEWICZ-KUZIOŁA -The impact of the use of revenue and expenditure instruments by the municipality on the development of entrepreneurship ……………………………………………………………………

show abstract

“…The design of a user interface (UI) in e-commerce can have a significant impact on the user experience (UX) of a website or an application. The UI design can influence how users perceive the usability, efficiency, and satisfaction from the e-commerce platform (Gunawan, 2021). Guidance and examples in designing web interfaces of e-commerce applications that are good and easy to use are presented by a number of authors (Heriyandi, 2021;Polewski, 2022;Syafrizal, 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

Untitled

2023

SPSUTOM

0

View full text Add to dashboard Cite

Work-life balance -Poland in comparison with selected European countries …………………………………………………….. 37. Henryk WOJTASZEK -Hydrogen energy as a catalyst for sustainable development: a comparative analysis of policies, strategies, and implementation in Poland and Germany ……………………………………………………………….. 38. Radosław WOLNIAK, Wies GREBSKI -The applications of usage of business analytics in Industry 4.0 ………………………………………………………………. 39. Radosław WOLNIAK, Wies GREBSKI -The usage of smartphone applications in smart city developmenturban mobility and traffic management ………………... 40. Radosław WOLNIAK, Wies GREBSKI -The usage of business analytics in Industry 4.0advantages and problems …………………………………………… 41. Dagmara ZUZEK, Lidia LUTY, Monika ZIOŁO -The organic food market in selected EU countries 2012-2021 ………………………………………………….. 42. Agnieszka ŻOŁĄDKIEWICZ-KUZIOŁA -The impact of the use of revenue and expenditure instruments by the municipality on the development of entrepreneurship ……………………………………………………………………

show abstract

The Effect of Design User Interface (UI) E-Commerce on User Experience (UX)

Cited by 12 publications

References 8 publications

Functional Framework for Multivariant E-Commerce User Interfaces

Functional Framework for Multivariant E-Commerce User Interfaces

Untitled

Untitled

Contact Info

Product

Resources

About