The Effect of Default Options on Choice of Electricity Utility at Grid Parity: A Mixed Methods Study
Mark E. Burbach,
Shannon L. Moncure,
Stephanie M. Kennedy
et al.
Abstract:Alternative energy, or green energy, has the potential to mitigate carbon dioxide emitted from conventional power sources, particularly at grid parity – the point at which alternative energy reaches a levelized electricity cost that is less than or equal to purchasing grid-supplied electricity. This mixed methods study examined the effect of defaults on electricity utility selection at grid parity by young people who may be choosing a utility for the first time or may have recently experienced choosi… Show more
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