The Effect of ‘Dark Patterns’ of UX Design on User Experience and Willingness to Repurchase

Kang, Ha Young; Yun, Jae Young

doi:10.15187/adr.2020.08.33.3.191

Cited by 4 publications

(2 citation statements)

References 9 publications

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“…Therefore, it can be concluded that the clearer the user experience design, the greater the repurchase intent of Shopee application users. This study's findings are consistent with previous studies who found that user experience design has a positive effect on repurchase intention [38], [52].…”

Section: Regression Analysissupporting

confidence: 92%

“…User experience design influences mobile application users' gratification, enjoyment, and attachment [37]. The design of the user experience has a significant impact on users' intentions to utilize an application [12], [38]. The user experience design has a positive effect on the cognitive, affective, and behavioral attachment of mobile application users [36].…”

Section: Hypothesis 3: User Experience Design Influences the Repurcha...mentioning

confidence: 99%

See 1 more Smart Citation

The Impact of Sales Promotion, User Interface and User Experience Design on Shopee App Users' Repurchase Intentions

Tobing,

Adinata,

Pranatasari

et al. 2023

IJEMS

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By 2022, Gen Z and millennial consumers dominated Shopee usage in Indonesia. Similar e-commerce platforms are forced to constantly innovate to remain competitive in the market due to increasing competition. Therefore, the primary focus of e-commerce platform development should be on the user interface, user experience design, and promotions that are appealing and easy to access so that potential customers are inclined to repurchase. This research aims to determine the influence of UI design, UX design, and promotions on the repurchase intention of users of the Shopee application. The sampling method used was systematic sampling. Ninety-six respondents are included in the sample. This study uses descriptive analysis, classical assumption tests, multiple linear regression, and hypothesis testing for data analysis. SPSS Statistics 28.0 was used for data processing. The study found that user interface design, user experience design, and sales promotions statistically impact the repurchase intention of users of the Shopee application. The results demonstrate the effectiveness of repurchase intent in e-commerce.

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Section: Regression Analysissupporting

confidence: 92%