The Effect of Cultural Orientations on Country Innovation Performance: Hofstede Cultural Dimensions Revisited?

Escandón-Barbosa, Diana; Ramiréz, Agustín J.; Salas-Páramo, Jairo

doi:10.3390/su14105851

Cited by 9 publications

(7 citation statements)

References 46 publications

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“…However, Botezat and colleagues found that Romanian college students' EI increased during the pandemic, but this study did not distinguish the impact of the entrepreneurship education program from the impact of the pandemic [11]. Future research should compare different countries' results because different countries have different cultural backgrounds [53] and different entrepreneurial environments [69].…”

Section: Research Values and Contributionsmentioning

confidence: 71%

College Students’ Entrepreneurial Intention and Alertness in the Context of the COVID-19 Pandemic

Zhang

Zhou

et al. 2022

Sustainability

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This research aims to explore how the COVID-19 pandemic has affected college students’ entrepreneurial intention (EI), as well as whether the well-studied link between entrepreneurial alertness (EA) and EI is involved. Data were collected from 612 respondents, and using the stepwise regression method we examined the moderating role of college students’ perceived risk of COVID-19 on the connection between EA and EI. The results show that students’ perceived risk of COVID-19 reduces their EI. Furthermore, the perceived risk of COVID-19 attenuates the relationship between EA and EI. Specifically, those who perceived a greater risk tended to show lower EI. This article contributes to a better understanding of how the relationship between EA and EI has changed during the pandemic.

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Section: Research Values and Contributionsmentioning

confidence: 71%

College Students’ Entrepreneurial Intention and Alertness in the Context of the COVID-19 Pandemic

Zhang

Zhou

et al. 2022

Sustainability

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“…We also emphasize, when observing the cultural dimensions of the GLOBE project, that Brazilian influencers, especially through shared texts, are more human-oriented, a trait common in feminine nations, but also reflect assertiveness, demonstrating a certain performance orientation common in masculine cultures (Escandon-Barbosa et al, 2022).…”

Section: Bl 361mentioning

confidence: 83%

“…The second dimension, femininity–masculinity spectrum, reflects the degree to which a society emphasizes solidarity and cooperation vs achievement, success and competition (Beugelsdijk and Welzel, 2018). This spectrum can be broken down in the GLOBE Project into human orientation (femininity) and performance orientation and assertiveness (masculinity) (Escandon-Barbosa et al , 2022). Masculine cultures expose a lifestyle surrounded by products that symbolize wealth, independence, competitiveness and prosperity, which can be more commonly expressed on the internet (Hoehle et al , 2015).…”

Section: Theoretical Framework and Development Of Premisesmentioning

confidence: 99%

“…We noticed that Brazilian influencers more often make posts with motivational messages and instructions about the product or brand they endorse. Motivational texts demonstrate a concern for the well-being of others, reflecting a characteristic of feminine cultures (Beugelsdijk and Welzel, 2018;Escandon-Barbosa et al, 2022). Instructions can also be understood as a demonstration of concern by Brazilian digital influencers that their followers will use the goods and services, ensuring that the audience can make the best use of the functionality of the endorsed product.…”

Section: Dependency/ Irresistibilitymentioning

confidence: 99%

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Endorsement on Instagram and cultural dimensions: an analysis of digital influencers

Silva

Farias²,

Silva³

2023

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Purpose The purpose of this study is to understand the individualism/collectivism and masculine/feminine cultural aspects presented in the endorsement content made and shared by digital influencers on Instagram. Design/methodology/approach The authors conducted a cross-cultural qualitative study, collecting endorsement posts published by six fitness mega-influencers from Brazil and the USA. A total of 147 posts were assessed through the semiotic analysis of still images. Findings The authors identified that, in collectivist and feminine cultures, endorsements focus on the emotional competence of the digital influencer and the content aims at interaction, whereas in individualistic and masculine cultures, the posts highlight the informational competence of the influencer and the content focuses on the endorser's self-promotion. Research limitations/implications This study examined only two of the Hofstede's six cultural dimensions, limiting its scope. However, this study established a model that shows that the appeal of content posted by the influencer depends on individualism–collectivism dimension and the post symbolism is a result of the masculinity–femininity dimension. This study also identified the spectrum of appeal in messages and the role of advertising in building the influencer's narrative. Practical implications The authors identified cultural traits as an important criterion of congruence when choosing a brand endorser and as an element that impacts the marketing communication strategy in a social media environment. Therefore, this study suggests that organizations consider the influencer's culture as a criterion for choosing endorsers, which will guide the digital content strategy suited to the campaign's target audience. Social implications This study emphasizes the illusory effectiveness of the internet in the search for convergence, establishing that the digital environment still requires socialization that brings feelings of cultural engagement, especially through new social actors arising from virtual media. Still on the social side, this study suggests the reflection of the economic characteristics of a country together with its cultural dimensions. Originality/value This study fills a research gap from previous studies that provide empirical evidence on the impacts of cultural differences on social media behaviors. This research adds the impact of the influencer in this virtual environment to restructure the communication and information model, mold it according to the culture, acting as indicators of social transformation resulting from technological advances. This research still innovates by proposing a new methodological approach for semiotic analysis in digital media.

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“…We used this multivariate method to analyze the information gathered by the chosen collecting instrument, which allowed for the calculation of causal links and made it simpler to find trends among participants. This approach allows for examining reciprocal and simultaneous connections between several variables that measure a construct and the measurement errors in each relationship (Escandon-Barbosa et al, 2022). In this way, the structure makes identifying directional correlations between latent and observable variables.…”

Section: Modelmentioning

confidence: 99%

Synergizing board dynamics, sustainability, and strategy for international success

Barriga,

Escandon‐Barbosa

2024

Corp Soc Responsibility Env

Self Cite

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This study investigates the dynamic nexus between board characteristics, sustainability initiatives, and corporate strategies, offering critical insights into their collective impact on international performance. Utilizing a structural equation model and data from Colombian SMEs, our research underscores the influential role of diverse board attributes, encompassing social and human capital, in shaping managerial practices and decision‐making processes, ultimately influencing the outcomes of internationalization endeavors. The study emphasizes the significance of internally and externally well‐connected boards in facilitating effective internationalization efforts, affirming previous research highlighting the positive influence of board social capital on international performance. Furthermore, it reveals that board human capital, particularly directors with expertise in international business, substantially contributes to informed global strategy, empowering managers to craft robust internationalization approaches. The study's pivotal finding lies in the interactive impact of organizational Sustainability, advocating for a corporate strategy centered on Sustainability, which fosters a competitive advantage and advances international performance.

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The Effect of Cultural Orientations on Country Innovation Performance: Hofstede Cultural Dimensions Revisited?

Cited by 9 publications

References 46 publications

College Students’ Entrepreneurial Intention and Alertness in the Context of the COVID-19 Pandemic

College Students’ Entrepreneurial Intention and Alertness in the Context of the COVID-19 Pandemic

Endorsement on Instagram and cultural dimensions: an analysis of digital influencers

Synergizing board dynamics, sustainability, and strategy for international success

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