The Effect of Cross-Channel Integration on Cost Efficiency

Tagashira, Takumi; Minami, Chieko

doi:10.1016/j.intmar.2019.03.002

Cited by 33 publications

(31 citation statements)

References 55 publications

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“…Although there are some study demonstrate the impact of CCI on firm performance (Cao and Li 2015;Tagashira and Minami 2019), little research discusses its influence on firm innovation. Specifically, we find that the impact of CCI on exploratory and exploitative innovation differs in terms of E-commerce situations.…”

Section: Theoretical Implicationsmentioning

confidence: 99%

“…Haier integrates online and offline channels to expand its marketplace (Du et al 2018). Although the effects of CCI on firm performance has been widely recognized in retail firms (Cao and Li 2015;Oh et al 2012;Tagashira and Minami 2019), few research studies the issue in the manufacturing context. Research posits that most manufacturing enterprises face the problem of employing CCI because of insufficient accumulation in e-commerce operations (Du et al 2018).…”

Section: Introductionmentioning

confidence: 99%

“…The concern about the effect of CCI on firm performance is increasing (Cao and Li 2015;Tagashira and Minami 2019), but few studies reveal the underlying mechanism. Specifically, innovation perspective has been proposed (Cao and Li 2018) but not empirically examined in extant research.…”

Section: Introductionmentioning

confidence: 99%

“…Literature on firm innovation argues that firm characteristic can influence innovation by influencing firm's access and ability to knowledge management (Díaz-Díaz et al 2008). In multichannel marketing, EC enterprises use tremendous information technology (Tagashira and Minami 2019) and have extensible access to external new knowledge (Pentina and Hasty 2009). Wang (Wang 2010) proposed that ecommerce-related knowledge management can exert an effect on firm' innovation.…”

Section: Introductionmentioning

confidence: 99%

“…Furthermore, existing literature has studied the boundary condition about CCI. For example, Cao and Li (2015) and Tagashira and Minami (2019) explored the moderating role of firm-level characteristics like physical store presence, EC experience between CCI and firm performance. Besides, Pentina and Hasty (2009) proposed that EC outsourcing may detract from firm's competitive advantage and weaken the effect of CCI on firm performance.…”

Section: Introductionmentioning

confidence: 99%

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When cross-channel integration can benefit firm innovation and performance: the moderating role of e-commerce type

Pan

Liu

et al. 2020

J. of Data, Inf. and Manag.

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Cross-channel integration (CCI) has been adopted by firms to improve firm performance. However, the underlying mechanism by which CCI enhances firm performance remains unclear. To address this gap, we apply knowledge-based view and propose that CCI may affect firm innovation, thereby influencing firm performance. Specifically, we consider that exploratory innovation and exploitative innovation play the mediating roles between CCI and firm performance. In addition, the study explores the moderating effects of electronic commerce (EC) type (i.e., self-own website and third-party platform). We propose if CCI's effects differ in terms of EC type. Survey-based samples of 338 EC firms and structural equation modeling are employed to examine the research model. The results show that CCI can influence firm performance through the mediating role of exploitative innovation but not exploratory innovation. In addition, CCI has a stronger effect on firm innovation in third-party platform than in self-own website. This paper also discusses about the theoretical contributions and practical implications of the study.

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Section: Theoretical Implicationsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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When cross-channel integration can benefit firm innovation and performance: the moderating role of e-commerce type

Pan

Liu

et al. 2020

J. of Data, Inf. and Manag.

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Omni‐channel retailing on platforms: Disentangling the effects of channel integration and inter‐platform function usage difference

Fang

Liu

Cai

et al. 2022

J of Ops Management

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The rise of omni-channel retailing poses challenges for e-marketplace platforms. To retain third-party sellers in the face of competitive pressure from rivals, e-marketplace platforms are compelled to provide support for onlineoffline channel integration (OOCI). However, the provision of OOCI support can adversely affect an OOCI-enabled platform's product sales growth by encouraging consumers to switch to brick-and-mortar stores operated by thirdparty sellers. To ascertain how the OOCI-enabled platform can outperform under such circumstances, we analyzed data on sales of 51,409 products on a dominant Chinese e-marketplace platform as well as inter-platform function usage difference across 209 third-party sellers. Combining propensity score matching with hierarchical linear modeling, we discovered that informational OOCI (e.g., concurrent availability of a product on both online and offline channels) negatively influences the OOCI-enabled platform's product sales growth, whereas the effect of physical OOCI (e.g., the option of store pickup for online purchases) is not significant. Additionally, we found that the three constituent sub-dimensions of third-party sellers' inter-platform function usage difference (i.e., volume difference, category orientation specialization, and uniqueness) moderate the impact of OOCI on the OOCI-enabled platform's product sales growth differently. Findings from this study thus yield actionable guidelines for e-marketplace platforms pursuing omni-channel retailing strategies.

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Value Creation Through Technological Innovation

Huang

Gao

2023

Kobe University Monograph Series in Social Science Research

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The Effect of Cross-Channel Integration on Cost Efficiency

Cited by 33 publications

References 55 publications

When cross-channel integration can benefit firm innovation and performance: the moderating role of e-commerce type

When cross-channel integration can benefit firm innovation and performance: the moderating role of e-commerce type

Omni‐channel retailing on platforms: Disentangling the effects of channel integration and inter‐platform function usage difference

Value Creation Through Technological Innovation

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