The effect of creating shared value on enterprise image: focusing on mediating effects of environmental involvement

Abstract

PurposeThe global business environment has brought about great innovation according to the advent of the fourth industrial revolution era. Most of the enterprises are focusing on adapting to the era of the fourth industrial revolution and trying to find appropriate strategies. Competitiveness among enterprises is changing fiercely. Such environments are threatening to the sustainability of enterprises. In this regard, it is a key issue that how enterprises can be sustainable and gain competitive advantage. Based on this background, this study emphasized the importance of environmental involvement. Enterprise can improve its image through environmental involvement. Since enterprise image is a variable that directly impacts enterprise growth and performance, it promotes the sustainability of the enterprise. Therefore, this study aims to explore the improvement factors of environmental immersion and verified its influence.Design/methodology/approachThis study focused on creating shared value as a factor to improve environmental involvement. It is divided into three components, which are economic values, social values and cooperative values, respectively. The role of these three factors in enhancing environmental involvement was clearly identified and the process of enhancing enterprise image was verified.FindingsThe mediating effect of environmental involvement on the relationship between creative shared values (economic values, social values and cooperative values) and enterprise image was demonstrated.Originality/valueThis study emphasized the importance of environmental immersion in the era of the fourth industrial revolution and provided a way to improve enterprise image, which is directly related to the sustainability of the enterprise.

Linking stakeholders need and sustainable business performance: Unleashing the power of shared value creation for competitive advantage—Study on selected banks in Ethiopia

“…Similar to the Study findings by Islam and Hossain (2019), argued that by prioritizing innovation, efficiency, and community engagement, banks can effectively leverage shared value creation to enhance their competitive position in the market while simultaneously driving positive social impact. The finding of Qing et al (2023), shows how shared value development strategies support a company's competitive edge and brand. Study findings of Omar and Madzimure (2022), demonstrate that shared value creation represents a significant strategic approach to building a competitive advantage.…”

Creating shared value in China: The case of Austrian businesses

“…Khurshid and Snell (2022) note that perceptions and terminologies of CSV vary across Asia due to cultural differences, making its straightforward explanation more complicated. Qing et al (2023) emphasize the positive impact of CSV on corporate image, advocating for addressing social issues and fair management. Lan et al (2017) discuss the collaboration between prosumers and sharing firms for sustainable opportunities, while Marquis and Qian (2014) highlight the role of government signaling in CSR reporting in China, suggesting alignment with government initiatives.…”

“…Khurshid and Snell (2022) differentiate CSV from traditional CSR, noting its core role in business models. Marquis and Yang (2014) discuss the growing implementation of CSR in Chinese companies and the concept of ‘decoupling risk.’ The mediating role of environmental involvement in CSV and corporate image is highlighted by Qing et al (2023), and strategic CSR involves empowering stakeholders, as described by Khurshid and Snell (2022).…”