The Effect of Country Based Image in Accurance of Brand in Cultural Destinations

Kurgun, Hülya

doi:10.25145/j.pasos.2010.08.036

Cited by 5 publications

(5 citation statements)

References 29 publications

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“…Services can be provided directly or indirectly through tangible products (Vargo & Lusch, 2004). Thus, knowledge of country image effects accumulated from products appears to be applicable to services no matter whether country image is defined as associations (Hsieh, 2004;Mossberg & Kleppe, 2005;Yasin, Noor, & Mohamad, 2007), beliefs (Han, 1989;Kotler, Haider, & Rein, 1993;Laroche et al, 2005;, impressions (Ittersum, Candel, & Meulenberg, 2003;Kurgun, 2010), perceptions (Roth & Romeo, 1992, Nebenzahl et al 2003, schemas (Askegaard & Ger 1998;Ger, 1991), or stereotypes (Hooley et al, 1988;Strutton et al, 1995;Verlegh & Steenkamp, 1999).…”

Section: Literature Reviewmentioning

confidence: 95%

“…As this stream of research reaches maturity, the relevance of country image is facing challenges (e.g., Usunier, 2006, versus Josiassen & Harzing 2008Samiee, 2009, versus Roth & Diamantopoulos, 2009, 2010 due to structural changes in international markets-such as increasing economic globalization (Pharr, 2005;Usunier, 2006). Despite this research, very limited attention has been devoted to the country image effect in non-product-related service settings.…”

Section: Introductionmentioning

confidence: 94%

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Country Image Effect on Services: A Study of Consumers’ Evaluation of Foreign Airlines

Cheng¹,

Chen

Lai

et al. 2014

Journal of Global Marketing

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Refined instruments of multidimensional country image scale are applied along with structural equation modeling (SEM), paired-samples t-test, and compared means statistical techniques to analyze 203 structured questionnaires collected by combining mall-intercept with online surveys to study whether country image effectively influences consumers' quality evaluation of intangible services. The context is airlines from three sourcing countries categorized as developing and developed economy entities. The stream of country image research to date has been disproportionately focused on products. The results of this investigation, based on the theory of reasoned action by using the hierarchy-ofeffects model, demonstrate that a single cue, country image, positively affects consumers' evaluation of intangible services. These results supplement the long disregarded research in services; especially in the ever-increasing globalization of the service sector in the new information-based economy.

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Section: Literature Reviewmentioning

confidence: 95%

Section: Introductionmentioning

confidence: 94%

Country Image Effect on Services: A Study of Consumers’ Evaluation of Foreign Airlines

Cheng¹,

Chen

Lai

et al. 2014

Journal of Global Marketing

View full text Add to dashboard Cite

show abstract

“…Moreover, many studies have revealed the difference between the age groups of visitors regarding destination selection and travel behavior (e.g. Bjork & Kauppinen-Raisanen, 2011;Hui & Wan, 2003;Kattiyapornpong & Miller, 2011;Kurgun, 2010;Lee, Huang, & Chen, 2010;Lee & Gross, 2011;Zhang et al, 2004). Moreover, some other studies have shown that there are differences between male and female travelers in terms of travel patterns and behaviors, demonstrating the notion of gender differences in travel (e.g.…”

Section: Demographics and Travel Behaviourmentioning

confidence: 97%

“…Out of which, marital status (e.g. Shanka & Phau, 2008), level of education (Hui & Wan, 2003;Kurgun, 2010;Lee et al, 2010;Lee & Gross, 2011;Ross, 1993;Zhang et al, 2004), level of income (Kattiyapornpong & Miller, 2011;Lee et al, 2010;Lee & Gross, 2011;Zhang et al, 2004), and country/region of origin are notable.…”

Section: Demographics and Travel Behaviourmentioning

confidence: 99%

Demographic Segmentation in the Travel Market: A CHAID Analysis of Traveler Profiles and Trip Attributes Among Indian Prospective Visitors

Dassanayake

2023

J. Mgt. Matters

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Demographics are central to market segmentation, as underscored in consumer behavior research. This study examines the associations between demographic factors and traveler preferences of trip attributes using 919 online surveys of prospective Indian travelers sampled conveniently but purposefully using specific filtering questions at the beginning of the questionnaire. Utilizing CHAID analysis, the study evaluates the correspondence between age, gender, marital status, income, and educational attainment with trip attributes such as outbound vs. domestic travel, accommodation type, transportation mode, travel companions, and trip duration. Distinctly, choices of travel companions correlate with education, age, marital status, and gender. Trip type, duration, accommodation, and transport have ties to specific combinations of income, education, and age. The study emphasizes the potential for leveraging these insights for precise demographic- based market segmentation in the travel sector.

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“…Place branding has gained visibility as one of the hot topics among academics and practitioners (Hanna & Rowley, 2008). Although the concept of branding has been applied extensively to products and services, tourism destination branding is a relatively recent phenomenon (Kurgun, 2010).…”

Section: Theoretical Framework 31 Review Of the Related Literaturementioning

confidence: 99%

Analyzing the Identity Aspect of Cultural Heritage of Isfahan City from the Viewpoint of Visitors With the Aim of City Branding

2014

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Using modern strategies and methods in city marketing is one way to attract more resources, and city branding seems as the most important tool in this process. The main purpose of this study is to examine identity aspects of cultural heritage of Isfahan (handicrafts, historical monuments, and lifestyle) -a city that is the symbol of Islamic culture and civilization of Iran-based on city branding criteria (Presence, place, pulse, potential, people, and prerequisite). The study is a field research and is based on data analysis. The result explored that historical monuments in viewpoint of three groups of Isfahan's visitors (residents, domestic and foreign visitors) carry a high international standing, possess the best quality of place, enjoy ample opportunities for city developing, are high in attraction and activities, have high transparency, sociability, and flexibility, also own the best infrastructure for different purposes in compare to the two other aspects of cultural heritage of Isfahan city (handicrafts and lifestyle). In other words, the most distinctive aspect of Isfahan that makes the identity of the cultural heritage is its historical monuments which have the capability to become an international brand. Keywords: City branding; Isfahan; Cultural identity; Cultural capabilities ResumoAtribuir uma marca a uma cidade é uma prática comum adotada por muitas cidades no contexto de intensa ocupação urbana por recursos móveis, mercados, oportunidades e atenção. O primeiro passo essencial para conferir uma marca a uma cidade consiste no reconhecimento da identidade competitiva, a partir de um acordo estabelecido entre seus funcionários e seu público. Com base nisso, o presente artigo pretende primeiramente reconhecer a identidade da cidade de Isfahan a partir do estudo de documentos internacionais e da avaliação da opinião de diferentes pessoas (estrangeiros 40%, visitantes domésticos 40%, e residentes n=100=20%). Os resultados mostram que o consenso dominante entre os funcionários e o público de Isfahan sobre a identidade refere-se à identidade cultural, com base na civilização islâmica da cidade. Após estabelecer a identidade cultural como identidade dominante para a cidade de Isfahan, suas capacidades culturais baseadas em indicadores urbanos (presença, lugar, potencial, pulso, pessoas e pré-requisito), através das quais uma cidade pode ser compreendida, foram analisadas para conferir uma marca à cidade. Consequentemente, foi revelado que os elementos proeminentes da identidade cultural da cidade de Isfahan constituem seus prédios e monumentos históricos. Também foi evidente que o público realmente considera mais as características físicas (aparentes) do que as características culturais intrínsecas.

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The Effect of Country Based Image in Accurance of Brand in Cultural Destinations

Cited by 5 publications

References 29 publications

Country Image Effect on Services: A Study of Consumers’ Evaluation of Foreign Airlines

Country Image Effect on Services: A Study of Consumers’ Evaluation of Foreign Airlines

Demographic Segmentation in the Travel Market: A CHAID Analysis of Traveler Profiles and Trip Attributes Among Indian Prospective Visitors

Analyzing the Identity Aspect of Cultural Heritage of Isfahan City from the Viewpoint of Visitors With the Aim of City Branding

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