The effect of corporate discourses in brand awareness and legitimacy: The rhetorical analysis of an automobile brand

Şahiniz, Selin; Ustabaş, Ayfer; Afacan Fındıklı, Mine

doi:10.1016/j.apmrv.2024.08.001

Asia Pacific Management Review

2024

DOI: 10.1016/j.apmrv.2024.08.001

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The effect of corporate discourses in brand awareness and legitimacy: The rhetorical analysis of an automobile brand

Selin Şahiniz,

Ayfer Ustabaş,

Mine Afacan Fındıklı

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The effect of corporate discourses in brand awareness and legitimacy: The rhetorical analysis of an automobile brand

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References 61 publications

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