The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector

Loureiro, Sandra María Correia; Sarmento, Eduardo Moraes; Bellego, Goulwen Le

doi:10.1080/23311975.2017.1360031

Cited by 63 publications

(75 citation statements)

References 31 publications

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“…This implies that the communication on car factors through integrated marketing communication tools will result in the increase in level of brand loyalty. The research result is supported by the studies of Estell 2017 and Loureiro (2017)) and Kotler & Keller (2016), that the decision to buy an automobile comes from the active information from direct and indirect sources; such as, company's own advertising or social network. The information received will create the preference towards a brand and magnify the willingness to purchase from the brand, if it happens to be on the same track and answers the needs of the potential prospects.…”

Section: Car Factors Brand Loyalty and Integrated Marketing Communisupporting

confidence: 55%

“…The motivating the consumer to refer the brand to others and repurchase the brand in the future. The notion is supported by the studies of Belch (2004) Albert (2015), Kotler & Keller (2016), , Estelle (2017) and Loureiro (2017))…”

Section: Car Factors and Brand Loyaltymentioning

confidence: 79%

“…Thus, the five brands are the main significance for this study because of the success in creating brand loyalty for Japanese Cars. Kotler & Keller (2016) and Shiffman & Kanuk, (2015) stated that the element to classify those products or services of the cooperate to the brand loyalty are product factors, customer's psychological factors and integrated marketing communication tool, this study will be focused on brand loyalty to the car business in Thailand.…”

Section: Introductionmentioning

confidence: 99%

“…The company that really understands how consumers will respond to different quality of products, country of origin, prices, and brand reputation has a great advantage over its competitors (Belch, 2004). This can be extended to create the customer relationship management (CRM) and build brand loyalty from the brand image satisfaction customer repeat purchase and, finally, the customer will action word of mouth; as Kotler & Keller (2016) stated that the successful marketers are who carefully cultivate satisfaction and loyalty.…”

Section: Introductionmentioning

confidence: 99%

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Integrated marketing communication model for creating brand loyalty to Japanese cars in Thailand

Sawmong¹

2018

JBRMR

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Thailand automobile market has experienced growth for several years due to worldwide economic growth. The proposed policies present great opportunities for Japanese car companies who have such technologies and willing to invest in an emerging markets region. This research aimed to find the integrated marketing communication model for creating brand loyalty to Japanese cars in Thailand. The quantitative data was collected via questionnaire survey to 460 Japanese car customers in Thailand. The sampling method used the simple random sampling at the department of Land Transport, Bangkok, Thailand. The descriptive statistics applied in this research consist of mean average, percentage and frequency, whereas inferential statistics consisted of confirmatory factor analysis, path analysis and Structural Equation Modeling. The study found that the integrated marketing communication model for creating brand loyalty to Japanese cars in Thailand consisted of car factors, customer psychological factors, integrated marketing communication tools, and brand loyalty. The constructed model developed by this research is consistent with the empirical data and showed the ability to predict value perception to an acceptable degree with a multiple correlation's squares (of 87 %, GFI = 0.96, AGFI = 0.93, Chi-Square = 114.91, DF = 94, P-Value = 0.089, and RMSEA = 0.022. These finding were achieved through better understanding and addressing the Japanese car producer on integrated marketing communication model for creating brand loyalty in Thailand. The practical implication model has been suggested in this paper

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Section: Car Factors Brand Loyalty and Integrated Marketing Communisupporting

confidence: 55%

Section: Car Factors and Brand Loyaltymentioning

confidence: 79%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Integrated marketing communication model for creating brand loyalty to Japanese cars in Thailand

Sawmong¹

2018

JBRMR

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“…Brand Loyalty: Loureiro et al (2017) examined the influence of corporate brand reputation on brand attachment and brand loyalty in automobile sector. This study considered Tesla, Toyota, and Volvo brand cars.…”

Section: Brand Experiencementioning

confidence: 99%

Brand Experience in the Car Industry

Saravanan¹,

Devamaindhan²

2018

ijms

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Corporate social responsibility and brand passion among consumers: Theory and evidence

Gilal

Channa

Gilal

et al. 2020

Corp Soc Responsibility Env

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Adopting a social identity theory perspective, this research aims to examine the impact of customers' perceptions associated with corporate social responsibility (CSR) on brand attachment and brand trust and, consequently, consumer brand passion. Additionally, it delves into the mediating roles of brand attachment and brand trust. To this end, a survey entailing a sample of N = 266 young consumers living in Pakistan was used, and exploratory factor analysis, confirmatory factor analysis, and mediation analysis techniques were employed as methods to assess the hypothesized relationships among variables using both AMOS 24.0 and SPSS 24.0. Our findings delineate that customers' perception of a firm's CSR activities significantly increases brand attachment and brand trust; brand attachment and brand trust, and consumer perception of CSR, affect consumer brand passion, and brand attachment and brand trust play a fully mediating role in these relationships. Theoretical and managerial implications are discussed.

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The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector

Cited by 63 publications

References 31 publications

Integrated marketing communication model for creating brand loyalty to Japanese cars in Thailand

Integrated marketing communication model for creating brand loyalty to Japanese cars in Thailand

Brand Experience in the Car Industry

Corporate social responsibility and brand passion among consumers: Theory and evidence

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