“…Researchers in this field have been using discrete choice modelling of revealed and stated preference data to estimate the value of (or willingness to pay for) attributes of environmental goods and services or to predict welfare changes due to the implementation of specific policy options providing different mixes of such goods and services. This literature includes, among others, applications on land use preferences Johnston and Duke, 2007;Meyerhoff et al, 2010), on recreation demand (Hanley et al, 2002;Bullock et al, 1998;Scarpa and Thiene, 2005;Herriges and Phaneuf, 2002;Morey et al, 2006;Thiene and Scarpa, 2008) and on preferences for developing tourism (Hearne and Salinas, 2002;DeShazo et al, 2009). …”