Abstract:Distracted eating can cause overconsumption. Whereas previous work has shown that cognitive load leads to lower subjective taste intensity and increased subsequent consumption, the mechanism behind distraction-induced overconsumption remains unclear. To elucidate this, we performed two event-related fMRI experiments that examined how cognitive load affects neural responses and subjective ratings in terms of intensity and preference, respectively, to solutions varying in intensity. In Experiment 1 (N=24), p… Show more
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