Abstract:This study explores the effects of Celebration activities, Celebration merchandises, surroundings, and history and culture on the experience attractiveness perceived by tourists, as well as tourists' attitude and behavioral intention. Tourists who have taken part in any kind of Celebrations were treated as the sample population. The questionnaires were distributed in person upon convenience sampling, and 562 effective samples were retrieved. The results showed that Celebration activities, Celebration merchandi… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.