2011
DOI: 10.1186/1471-2407-11-442
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The effect of breast cancer awareness month on internet search activity - a comparison with awareness campaigns for lung and prostate cancer

Abstract: BackgroundThis work aimed to assess the effects of the annual breast cancer awareness campaign on internet search activity, and to compare these effects with those of similar campaigns in prostate and lung cancer. We further aimed to assess overall levels of online activity relating to all three neoplasms between 2004 and 2009.MethodsGoogle Insights for Search was employed to examine search trends for the term "breast cancer", across all Google domains between January 2004 and December 2009 (6 years). Search t… Show more

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Cited by 97 publications
(73 citation statements)
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“…The application has also been applied in the assessment of outbreaks of salmonella and gastroenteritis and for predicting the annual incidence of Dengue fever [ 13,14 ] . More recently, the application has been effectively utilized to record increases in Internet search activity for the term ' breast cancer ' every October in concordance with breast cancer awareness campaigns that occur during this month annually [ 9 ] . These recent studies highlight the effectiveness of the Internet and its applications as a reliable means for gathering accurate national and international data on health-seeking behaviour among the general public [ 15 ] .…”
Section: Discussionmentioning
confidence: 99%
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“…The application has also been applied in the assessment of outbreaks of salmonella and gastroenteritis and for predicting the annual incidence of Dengue fever [ 13,14 ] . More recently, the application has been effectively utilized to record increases in Internet search activity for the term ' breast cancer ' every October in concordance with breast cancer awareness campaigns that occur during this month annually [ 9 ] . These recent studies highlight the effectiveness of the Internet and its applications as a reliable means for gathering accurate national and international data on health-seeking behaviour among the general public [ 15 ] .…”
Section: Discussionmentioning
confidence: 99%
“…ASSESSMENT OF ' SEARCH-VOLUME ' OVER TIME Google Insights for Search is a ' searchvolume ' tool providing information on Internet searches that generate a signifi cant volume of results [ 8,9 ] . Data are normalized to a reference population and scaled from 0% to 100%.…”
Section: Overview Of Study Designmentioning
confidence: 99%
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“…Cancer-related searches for information increased during a breast cancer awareness campaign. 68 Potentially, improvements in diagnosis could be observed in a better-informed population, thus improving the survival of those diagnosed with a variety of different cancers.…”
Section: [H2] Symptom Awareness Campaignsmentioning
confidence: 99%
“…We were unable to obtain timely data on monthly incidence and mortality rates of all cancers in China and we only used the annual incidence and mortality rate to replace the monthly incidence and mortality rates. As some diseases are more affected by other factors, when analyzing the correlation, it is also hard to use this method because some diseases are affected by public health activities [25].…”
Section: Limitationsmentioning
confidence: 99%