The Effect of Brand Heritage on Intention to Donate in Non-Profit Organizations: An Evaluation within the Context of Temporal Focus and Brand Trust

Kutlu, Mustafa Bilgehan; Ekici Özcan, Nezahat

doi:10.1080/10495142.2024.2353384

Journal of Nonprofit & Public Sector Marketing

2024

DOI: 10.1080/10495142.2024.2353384

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The Effect of Brand Heritage on Intention to Donate in Non-Profit Organizations: An Evaluation within the Context of Temporal Focus and Brand Trust

Mustafa Bilgehan Kutlu,

Nezahat Ekici Özcan

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The Effect of Brand Heritage on Intention to Donate in Non-Profit Organizations: An Evaluation within the Context of Temporal Focus and Brand Trust

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References 67 publications

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