2018
DOI: 10.2139/ssrn.3161325
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The Effect of Big Data on Recommendation Quality: The Example of Internet Search

Abstract: The working papers published in the Series constitute work in progress circulated to stimulate discussion and critical comments. Views expressed represent exclusively the authors' own opinions and do not necessarily reflect those of the editor.

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Cited by 6 publications
(3 citation statements)
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References 24 publications
(12 reference statements)
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“…However, diminishing returns are not necessarily the case when we look at the impact of an increase in the size of the data sample on the recommendation quality in a search engine environment. Schaefer et al (2018) illustrate that additional data from previous searches on the same keyword tends to improve the quality of search results. If initial quality is not high, then the increase in the size of the data sample can have a greater impact than diminishing returns might suggest.…”
Section: Market Power In Digital Markets: Potential Solutionsmentioning
confidence: 95%
“…However, diminishing returns are not necessarily the case when we look at the impact of an increase in the size of the data sample on the recommendation quality in a search engine environment. Schaefer et al (2018) illustrate that additional data from previous searches on the same keyword tends to improve the quality of search results. If initial quality is not high, then the increase in the size of the data sample can have a greater impact than diminishing returns might suggest.…”
Section: Market Power In Digital Markets: Potential Solutionsmentioning
confidence: 95%
“…The literature on big data in economics is still extremely scarce. The few exceptions are empirical studies such asLambrecht and Tucker (2015),Bajari et al (2019),and Schaefer et al (2018), as well as theory papers such asRubinfeld and Gal (2017),Prufer and Schottmüller (2017) andDeCorniere and Taylor (2019).…”
mentioning
confidence: 99%
“…We also add to a small existing literature on the value of data which has focused on marketing problems. For the quality of recommendations in online search and retail, Schaefer, Sapi, and Lorincz (2018) and Yoganarasimhan (2019) find the amount and detail of data can confer important competitive advantage while Bajari, Chernozhukov, Hortaçsu, and Suzuki (2019) argue that improved forecasting technologies are key. Claussen, Peukert, and Sen (2019) quantify the economic returns to data for the recommendation of online news.…”
mentioning
confidence: 99%